Senior Area Marketing Manager, Women’s Health

🕒 May 22

🏈 Alabama, District of Columbia, +7 more states – Remote

🏈 Alabama – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🎸 Mississippi – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote ⚔️ Virginia – Remote

💵 $161.9k - $202.4k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Natera

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🏥 Healthcare

🧬 Biotechnology

⚕️ Healthcare Insurance

Healthcare • Biotechnology • Healthcare Insurance

Natera is a global leader in cell-free DNA testing technology, specializing in non-invasive genetic testing and diagnostics. The company's innovative solutions focus on areas such as prenatal screening, cancer detection, and organ transplant monitoring. By using advanced bioinformatics and DNA analysis, Natera provides healthcare professionals and patients with critical information to make more informed medical decisions.

📋 Description

• Develop and execute marketing initiatives promoting Natera’s genetic tests, UX offerings, and patient education tools to OBGYN, MFM, and GC providers and patients • Collaborate with regional and headquarters Marketing, Medical Affairs, and Sales teams on regional HCP programs, campaigns, and print and digital tools • Identify appropriate regional channels for marketing messaging • Customize existing campaigns, programs, and materials for the region • Support Medical Affairs with content development and speaker selection for regional HCP programs and congresses • Manage logistics for local speaker programs, regional conferences, and other HCP programs • Establish and maintain relationships with opinion leaders, external speakers, and medical associations • Manage marketing projects and timelines • Track ROI for regional marketing programs and campaigns • Gather and analyze quantitative and qualitative data on customer needs, competitive landscape, and messaging effectiveness • Report regional insights to executive leadership and marketing peers • Partner with local Sales teams to develop customized marketing plans

🎯 Requirements

• B.A. or B.S. degree required; advanced degree preferred • Minimum 3 years of professional experience in healthcare product marketing, product management, sales, medical affairs, or strategic consulting • Experience in life sciences, health technology, or diagnostics preferred • Project management, organization, attention to detail, and timeline tracking • Experience marketing healthcare products and services, synthesizing clinical information, and composing concise promotional copy • Strong collaboration and leadership skills with cross-functional teams • Basic Microsoft PowerPoint skills • Strong written and verbal communication skills • Basic Microsoft Excel skills • Analytical and problem-solving mindset • Experience gathering customer insights and translating them into actionable plans • Experience presenting technical content to lay and/or professional audiences preferred • Familiarity with field marketing channels and tactics preferred • Ability to use a computer keyboard, communicate by telephone, and read printed material • Willingness and ability to travel, including overnight travel; up to 30% field travel • Must live close to a major regional airport and be able to travel throughout the Southeast Sales Area

🏖️ Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and dependents • Free testing for employees and immediate families • Fertility care benefits • Pregnancy and baby bonding leave • 401k benefits • Commuter benefits • Employee referral program