Manager, Email Engagement – Digital Advocacy

🔥 5 minutes ago

🏛️ District of Columbia, Washington – Remote

🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $70k - $78k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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National Trust for Historic Preservation

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1949

🤝 Non-profit

🌍 Social Impact

🏠 Real Estate

💰 $1M Grant - National Trust for Historic Preservation on 2025-06

Non-profit • Social Impact • Real Estate

National Trust for Historic Preservation is a private 501(c)(3) nonprofit organization dedicated to saving, stewarding, and advocating for historic places across the United States. It provides grants, technical assistance, and advocacy; operates and promotes National Trust Historic Sites; publishes Preservation magazine; and works with communities, lawmakers, and partners to preserve cultural heritage, support economic revitalization, and promote public engagement with historic places.

📋 Description

• Lead the organization's email engagement program, including newsletters, advocacy alerts, program announcements, lifecycle campaigns, and constituent communications • Develop and maintain editorial and email calendars with stakeholders • Curate, write, edit, and optimize email content in alignment with organizational messaging, brand standards, style guides, and industry best practices • Stay current on digital communications trends, technologies, and best practices and recommend innovative approaches • Develop and execute multi-channel advocacy and engagement campaigns, including planning, content development, approvals, deployment, troubleshooting, performance analysis, and optimization • Create campaign strategies, messaging, calls-to-action, email communications, and online action alerts • Manage digital advocacy tools and campaign implementation • Develop and implement strategies to acquire, retain, and engage constituents through targeted communications and lifecycle marketing • Manage audience segmentation and targeting • Maintain email list health through database hygiene, privacy compliance, and subscriber retention initiatives • Serve as an internal strategic resource on constituent engagement, audience development, digital communications, and outreach to diverse audiences • Use Engaging Networks and related tools to build and deploy broadcast emails, advocacy campaigns, action pages, signup forms, and automated communications • Manage automation workflows, audience queries, and campaign execution within digital engagement platforms • Apply HTML and platform-specific expertise to support email design, functionality, troubleshooting, and optimization • Partner with technology vendors and internal teams to resolve technical issues and implement improvements • Track, analyze, and report on email, advocacy, campaign, and audience performance • Monitor list health and compliance with privacy and opt-in standards • Develop regular and ad hoc reports with actionable insights and recommendations • Design and implement testing strategies to improve campaign effectiveness, audience engagement, and conversion outcomes • Identify trends, opportunities, and improvement areas through ongoing analysis and performance monitoring • Report to the Director of Digital Engagement and collaborate with Development, Government Relations, and other divisions

🎯 Requirements

• Minimum of progressively responsible experience in email marketing, digital engagement, advocacy campaigns, digital communications, or a related field, with demonstrated success developing and executing constituent engagement campaigns • Strong writing, editing, and proofreading skills • Experience using Engaging Networks or a comparable email marketing, digital advocacy, or constituent engagement platform • Technical expertise with email marketing and automation platforms, audience segmentation, deliverability, database management, and working knowledge of HTML • Experience using email metrics, A/B testing, and digital analytics to measure performance and optimize campaigns • Knowledge of email marketing best practices, including audience segmentation, deliverability, list growth, lifecycle marketing, retention strategies, and database management • Strong project management and collaboration skills • Ability to manage multiple priorities, work cross-functionally, and coordinate with vendors and stakeholders • Comfort working at pace in a rapid-response environment • Ability to work independently while contributing to a collaborative, team-oriented environment • Regular and reliable attendance in person or virtually, as appropriate, is required • Limited travel required • Experience working for a nationally distributed nonprofit, advocacy, membership, conservation, preservation, environmental, or mission-driven organization (preferred) • Familiarity with Google Analytics 4 and Monday.com or similar collaboration platform (preferred) • Experience working with Microsoft Office Suite (preferred) • Experience with online advocacy campaigns and grassroots engagement strategies (preferred) • Experience managing lifecycle marketing programs (preferred) • Understanding of accessibility standards and mobile-first digital communications (preferred) • Experience developing communication strategies to reach diverse and underrepresented audiences (preferred) • Applicants must submit a resume, cover letter, and writing sample; applications without all three documents will not be considered

🏖️ Benefits

• Health insurance • Dental insurance • Life insurance • Retirement benefits • Paid parental leave • 3+ weeks of vacation • Sick time • Holidays • Full benefits eligibility