Senior Director of Brand Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $140k - $175k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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National Forest Foundation

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2000

💼 Consulting

📦 Logistics

🤲 Charity

Consulting • Logistics • Charity

The National Forest Foundation (NFF) is a leading nonprofit organization dedicated to the conservation and restoration of America's National Forests. As a 501(c)(3) charitable organization, the NFF works collaboratively with the U. S. Forest Service and local partners across various regions to engage in large-scale reforestation, conservation finance, and habitat restoration projects. With programs focused on planting millions of trees, restoring critical habitats, mitigating wildfire risks, and promoting sustainable recreation practices, the NFF emphasizes collaborative stewardship and community involvement. The foundation also offers grant opportunities and facilitates educational programs to foster public engagement and support for the preservation of National Forests.

📋 Description

• Steward and evolve NFF's brand position, including purpose, personality, voice and value proposition • Translate brand positioning into campaigns, communications and activations • Define and evolve brand architecture across programs, products and the NFF master brand • Set and steward brand and co-brand standards and lead brand approvals • Lead brand research and track peer organizations and the wider landscape • Build and maintain a brand health dashboard • Advise the CMO and Executive Leadership Team on brand marketing challenges, risks and opportunities • Manage the brand marketing budget, research partners and related agencies • Measure return on brand and partner marketing spend • Serve as strategic marketing partner to Advancement • Collaborate with the Senior Director of Corporate Partnerships on partner marketing plans, selection criteria, benefit packages and proposals • Create briefs and scalable marketing offerings for corporate partnership proposals and sponsorship packages • Develop marketing strategies and creative concepts for high-value corporate partners • Lead implementation of partnership marketing commitments • Establish success measures and report activation performance, media valuation and progress toward partner objectives • Lead post-activation reviews and incorporate learnings into renewal plans • Lead creative strategy and brand storytelling through campaigns, activations and assets • Shape content strategy to build trust, engagement and support Advancement goals • Identify trends and opportunities for meaningful audience and partner connections • Equip staff, field teams, partners and stakeholders with brand training and materials • Lead NFF's three-person field marketing team and build the brand across local communities • Bring regional corporate partnerships to life on the ground • Build team capabilities to attract new donor and investor audiences and deepen supporter investment • Deliver first-year objectives including a brand health dashboard, partner marketing playbook, 10 measured high-value activations, and increased partner/supporter engagement

🎯 Requirements

• Bachelor's degree required; MBA strongly preferred or equivalent experience • 10+ years of experience in brand marketing, brand strategy or partnership marketing • Experience in both corporate and nonprofit settings • Conservation experience preferred • P&L or general management experience • Demonstrated success in brand building and brand health measurement, including tracking studies and dashboards • Experience building a partner marketing playbook and function from limited structure • Demonstrated success developing and supporting corporate partnerships • Experience shaping partner-facing deals with commercial rigor and understanding of corporate partner needs • Track record of conceiving and delivering original brand partnership activations • Experience tying marketing to measurable business outcomes • Experience measuring and valuing sponsorship or partnership marketing and assigning financial value to marketing deliverables • Proven track record in stewardship and building brand trust • Demonstrated ability to expand investment through effective marketing • Deep understanding of the creative process and bringing a brand to life through creative assets and execution • Experience managing budgets, agencies and research partners • Experience building and leading teams • Strategic and systems thinking • Exceptional writing and speaking skills • Ability to build relationships and lead through influence • Creative innovation and idea generation • Ability to navigate ambiguity and drive change • Data-driven, evidence-based and test-and-learn decision-making • AI-fluent and curious, with experience experimenting with AI • Budget, resource and public-trust stewardship • Inclusive people leadership and team development • Collaborative, curious self-starter with a growth mindset and bias toward action • Must be authorized to work in the United States • Reliable internet access and a dedicated workspace

🏖️ Benefits

• Medical and dental insurance paid at 75% by the organization for employees and dependents • Vision insurance paid 50% by the organization for employees and dependents • Health savings account with employer contributions between $1,878-$3,750 per year • Healthcare and dependent care flexible spending accounts • Employee assistance program at no cost • 403(b) retirement plan with a 5% employer match after one year of service • Short-term and long-term disability insurance at no cost • Basic life and AD&D insurance at no cost • Voluntary life insurance options • Whole life insurance at a discounted rate • 35 days of annual leave, sick leave, personal leave and holidays • Annual leave accrual rates increase with years of service • Family and medical leave for up to 16 weeks, with up to 4 weeks paid • Training and development programs • Professional development reimbursement up to $1,000 per year • Opportunity to support an incredible mission and travel to/work in spectacular locations • Remote/work-from-home position • Approximately 25% travel for partner meetings, activations and team gatherings

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