Senior Sales Director – Search & Services

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Logo of NBCUniversal

NBCUniversal

10,000+ employees

Founded 2004

📱 Media

Media • Entertainment

NBCUniversal is a leading global media and entertainment company known for creating and distributing content across a variety of platforms. With over 100 years of experience, it is a part of Comcast and encompasses brands like Peacock, NBC Sports, and many others to educate, entertain, and empower audiences around the world. The company is involved in television broadcasting, film production, and theme parks, and is also recognized for its initiatives in technology and corporate social responsibility. NBCUniversal is committed to innovation and social impact, making it a vibrant workplace for media and tech professionals.

📋 Description

• Strong understanding of how SMBs, multi-location service brands and lead generation businesses evaluate media performance across their customer lifecycle and how TV can unlock new demand • Partner closely with leadership to grow the Search & Services segment, identifying the highest-potential accounts and building a clear go-to-market strategy across all three buyer types above. • Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth. • Help evolve how Universal Ads should sell into each of the three segments, including positioning, pitch narrative, measurement approach, industry presence, and account prioritization. • Translate CTV's downstream effects into a credible performance narrative for advertisers historically anchored in search, social, and other lower-funnel channels. • Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of performance-minded marketers. • Speak credibly with sophisticated performance marketers and quickly identify what Universal Ads needs to prove in order to earn budget. • Educate customers on how CTV and premium video complement existing performance channels, including paid social, search, affiliate, programmatic, and other customer acquisition channels. • Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the SMB and performance advertising ecosystem. • Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook. • Consistent exercise of independent judgment and discretion in matters of significance. • Regular, consistent and punctual attendance. • Must be able to work nights and weekends, variable schedule(s) as necessary.

🎯 Requirements

• 6 + years of direct sales experience in SMB performance / growth marketing, search, or related advertising sales. • TV/CTV + performance marketing sales experience strongly preferred. • Deep understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation. • Ability to translate premium video and CTV into a credible performance narrative for advertisers that have historically been anchored in search, social, affiliate, and lower-funnel channels. • Strong understanding of performance media buying behavior, attribution challenges, creative testing, optimization, and how businesses and agencies allocate and scale budget. • Experience working in a high-growth, early-stage, or build-oriented environment preferred. • Ability to develop engaging narratives and storytelling in an industry rooted in numbers, measurement, and performance outcomes.

🏖️ Benefits

• best-in-class Benefits to eligible employees

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