Head of Growth Marketing

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Nectir

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

Education • Artificial Intelligence • SaaS

Nectir is an education technology company that provides FERPA-compliant, LMS-integrated AI assistants and synchronous chat tools for schools and higher-education institutions. Its product (Nectir AI) turns course materials and institutional content into customizable, campus-specific AI Assistants that deliver 24/7 personalized student support, automated feedback for instructors, built-in analytics, and private endpoints to protect student data. Nectir is focused on enabling safe, scalable AI across campuses by integrating directly into learning management systems and offering controls and monitoring for administrators.

📋 Description

• Own lead generation strategy across inbound and outbound channels, with qualified meetings booked as the primary KPI. • Build and execute account-based marketing (ABM) campaigns targeting strategic accounts in higher education. • Partner with Sales to create personalized outreach campaigns that accelerate target accounts through the funnel. • Design multi-channel campaigns combining email, LinkedIn, digital advertising, direct mail, webinars, executive dinners, and conference marketing. • Optimize website conversion, landing pages, paid campaigns, and nurture sequences for pipeline impact. • Continuously measure campaign performance and improve ROI. • Develop and execute integrated marketing campaigns that position Nectir as the thought leader in AI for higher education. • Drive brand awareness through content marketing, social media, webinars, podcasts, PR, customer stories, conference marketing, and digital campaigns. • Amplify executive thought leadership across LinkedIn and industry channels. • Manage speaking opportunities at key higher education conferences and events. • Produce compelling case studies, white papers, videos, research reports, implementation guides, and AI adoption stories. • Showcase customer success through webinars, events, podcasts, and executive interviews. • Develop messaging that resonates with Presidents, Provosts, CIOs, Vice Presidents of Academic Affairs, faculty leaders, and instructional technology teams. • Build a content strategy that establishes Nectir as the authoritative source for AI in higher education. • Develop and execute an Answer Engine Optimization (AEO) strategy to ensure Nectir content is surfaced and referenced by AI-powered platforms. • Optimize content for both traditional search engines (SEO) and AI-powered answer engines (AEO). • Monitor AI search trends and create content that increases Nectir’s visibility, authority, and citation frequency across AI platforms. • Own marketing metrics and reporting. • Build dashboards measuring awareness, engagement, pipeline, account engagement, AI search visibility, conversion rates, and revenue attribution. • Continuously test and optimize campaigns.

🎯 Requirements

• 5+ years in enterprise B2B growth marketing or demand generation, with a track record of generating qualified pipeline. • Experience marketing to higher education: you understand how institutions buy technology and who the real decision-makers are. • Proven success building and executing account-based marketing (ABM) programs. • Strong written communication skills: you can write a cold email and a white paper. • Highly analytical; comfortable owning a dashboard and clearly explaining what’s working and why. • Familiarity with Answer Engine Optimization (AEO) and AI search visibility strategies. • Background in SEO, content marketing, and thought leadership programs. • Experience scaling marketing at a startup or high-growth technology company.

🏖️ Benefits

• Competitive base salary • Comprehensive health coverage: medical, dental, and vision (for US-based roles only) • 401k with employer match (for US-based roles only) • Equity (stock options), so you share in what we’re building • Flexible, remote-first work environment