Head of Performance Marketing

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Dearest

WebsiteLinkedInAll Job Openings

2 - 10 employees

🏥 Healthcare

👥 B2C

💰 Non Equity Assistance - Dearest on 2022-06

Healthcare • B2C

Dearest is a patient advocacy and care‑coordination service (branded as Dearest Care) that matches patients and caregivers with dedicated, experienced healthcare advocates—nurses, physicians, pharmacists, social workers, and care coordinators—to help navigate appointments, paperwork, insurance approvals, and next steps. The company supports a range of health needs (new diagnoses, chronic illness, cancer, dementia, senior care, disability support, equipment procurement, etc. ), is covered by Medicare and many Medicare Advantage plans nationwide, and emphasizes rapid access (avg. 24 hours to connect), large-scale experience (27,000+ patients served) and a team of trained advocates (103+). Dearest positions itself as an independent partner to patients and families, focused on care coordination, insurance navigation, and connecting people with appropriate doctors and services.

📋 Description

• Lead paid social performance across Meta: campaign strategy, account structure, audience testing, budget management, creative testing, and ongoing optimization. • Build a system where message, creative, audience, landing page, lead quality, and downstream conversion are all connected and optimized—not just platform metrics. • Transform Dearest Care’s positioning into scalable ad concepts that convey advocacy as clear, urgent, trustworthy, and accessible. • Work with creative and brand teams to identify resonant messages, breakthrough hooks, and which creative themes to expand, retire, or refine. • Establish a repeatable creative testing process: developing briefs, reporting performance, capturing learnings, and making recommendations. • Analyze the full-funnel: impressions, CTR, CPC, CVR, lead quality, booked appointments, show rates, enrollment, retention, and lifetime value. • Partner with analytics to maintain clean tracking, consistent KPI definitions, valid attribution, and disciplined reporting. • Own measurement hygiene for paid social: Pixel, CAPI, event mapping, UTMs, conversion signals, and quality feedback loops. • Align with conversion, lifecycle, and product teams to ensure a seamless experience from ad to post-click. • Diagnose where performance issues arise—creative fatigue, audience saturation, landing page issues, lead quality, tracking, or offer/message mismatch. • Test new paid social channels (TikTok, Snapchat, YouTube Shorts, or others) and evaluate their performance potential. • Translate channel performance into actionable recommendations for leadership and cross-functional teams. • Establish reporting rhythms, testing priorities, documentation, and decision rules for paid social. • Manage and mentor junior team members or external partners as needed as the team grows.

🎯 Requirements

• 3–6+ years of hands-on paid social experience, including managing substantial budgets for Meta and Google campaigns. • Experience with significant monthly or annual spend, ideally in high-growth startups, consumer healthcare, insurance, lead generation, marketplaces, fintech, or other high-consideration categories. • In-depth understanding of Meta and Google campaign architecture, optimization mechanics, budget pacing, bidding, creative testing, and audience strategy. • Track record of optimizing toward true business outcomes—not just low CPAs or cheap clicks. • Strong creative judgment and the ability to analyze, critique, and suggest improvements for ad messaging and targeting. • Proficiency with both quantitative (data, funnel metrics) and qualitative (patient feedback, call outcomes, creative insights) performance signals. • Experience managing tracking and measurement: Meta Pixel, CAPI, UTMs, attribution windows, event definitions, funnel reporting. • Ability to communicate results and strategy clearly to non-marketers, without jargon. • Preferred: Background in lead generation, healthcare, Medicare, insurance, benefits, home care, financial services, or other trust-heavy consumer sectors. • Bonus: Paid social experience on TikTok, Reddit, YouTube, or similar channels. • Proactive ownership, drive for continuous improvement, and willingness to move quickly and iterate. • Excellent taste, clear written communication, and demonstrated empathy for patients, caregivers, older adults, and families navigating healthcare.

🏖️ Benefits

• Applicants must be based in the United States.