Director, Demand Generation

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $213k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Maze

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

☁️ SaaS

⚡ Productivity

🏢 Enterprise

SaaS • Productivity • Enterprise

Maze is a user research platform that accelerates the process of gathering and analyzing user insights. It enables companies to efficiently conduct studies, recruit participants, and make data-driven decisions quickly, all within a single platform. Maze offers features like prototype testing, usability studies, and automated reporting, making research faster and more accessible across various stages of development. It caters to a wide range of industries, including financial services, insurance, tech, and software. The platform emphasizes data security and GDPR compliance, offering enterprise-grade features like secure data transmission, access control, and private workspaces. Maze aims to democratize research, allowing teams to collect feedback and insights at the speed of product development, enhancing user experiences through informed decisions.

📋 Description

• Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation, primarily for new business with a meaningful eye on expansion • Develop and execute demand generation strategy by continuously identifying gaps in the funnel and proposing, testing, and deploying solutions • Manage paid campaigns in collaboration with our agency partners across existing channels, while actively researching and piloting new ones, iterating based on what the data tells you • Plan and execute field marketing programs including conferences and executive events designed to create pipeline and accelerate deals already in motion • Build and maintain lead and MQL forecasting models so the team always has a reliable, data-backed view of where we stand and what levers to pull • Recommend greenfield opportunities for us, including new channels, and piloting tests to validate performance • Own campaign operations including lead flow, routing logic, and data integrity across our marketing ops stack, working closely with Sales and Business Operations

🎯 Requirements

• 5+ years of experience in demand generation at a B2B SaaS company • Experience in the user or market research industry and empathy for our ICP — you understand who we're selling to, what they care about, and how to reach them in ways that resonate • A track record of successfully driving leads, MQLs, and pipeline through a mix of paid programs, field marketing, and multi-channel campaigns • The ability to own direction and outcomes for demand generation, balancing short-term execution with longer-term strategy • Strong analytical instincts with a habit of using data as the basis for decisions, building forecasts with rigor, and translating funnel metrics into clear business narratives • Experience managing paid campaigns through agency relationships and holding partners accountable to performance • Hands-on familiarity with marketing automation and CRM tools, and a solid understanding of how data flows between them • A bias for experimentation you approach demand gen with curiosity, iterate quickly, and know that not every test will work • Collaborative by nature, with strong working relationships across Marketing, Sales, and Business Operations • Comfortable navigating ambiguity, able to identify what's broken, structure a plan to fix it, and move without waiting for perfect information

🏖️ Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid • Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources • Life and Disability Insurance, 100% of the team member premium paid • Flexible time off • Meaningful equity • Company retreats, fully paid for by Maze • New MacBook (laptop), paid for by Maze • Paid Family leave: 16 weeks for birth or adoptive parents • $500/month to be used for dependent health insurance coverage • $1,500 remote work setup fund to ensure you can set up a productive work space • Flexible work schedule where you manage your own working hours • Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness • Virtual social engagements randomly throughout the year • SWAG, we have some really cool swag • Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more