Life & Retirement Campaign Manager

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $105.2k - $147.9k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

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Horace Mann

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1945

💸 Finance

📚 Education

Insurance • Finance • Education

Horace Mann is a company that provides comprehensive insurance and financial solutions tailored for educators and public sector workers. The company offers a wide range of insurance options including auto, home, renters, liability, life, and supplemental insurance. In addition to insurance, Horace Mann provides retirement and financial strategies, such as 529 College Savings Plans, investment management, and student loan solutions designed specifically to help educators. They are committed to supporting educators through various programs, workshops, webinars, and partnership initiatives that aid in professional and personal financial wellness. Horace Mann is recognized for its strong financial stability and ethical governance practices, ensuring security and privacy for its nearly one million educator clients across the nation.

📋 Description

• Lead go-to-market strategies and integrated, multi-channel marketing programs that drive awareness, leads, calls, quotes, enrollments, deposits, rollovers, cross-sell opportunities, and sales. • Develop and execute campaigns supporting Life, Retirement, and other financial services offerings. • Serve as the marketing subject matter expert for Life & Retirement products, ensuring alignment between business objectives, customer needs, and marketing execution. • Manage programs from concept through launch, measurement, optimization, and reporting. • Serve as a key liaison between agents, call center teams, and Life & Retirement business partners to align priorities and optimize program effectiveness. • Support sales efforts by developing playbooks, toolkits, sales briefs, finalist materials, and local market activation plans. • Assist with opening and activating payroll slots and driving field adoption of Life & Retirement solutions. • Promote growth of registered representatives through onboarding campaigns, training initiatives, and enablement programs. • Manage Life & Retirement-focused marketing and sales partnerships, including partner identification, onboarding and activation, ongoing enablement, and performance evaluation. • Develop strong relationships with internal and external stakeholders to drive mutual success and business growth. • Capture the voice of educators through research, surveys, and feedback programs. • Translate customer insights into compelling messaging, offers, and customer journey enhancements. • Collaborate with Analytics teams on audience targeting, lead routing, testing strategies, and performance measurement. • Analyze campaign performance and ROI to identify opportunities for optimization and growth. • Use data-driven insights to continuously improve marketing effectiveness and customer outcomes.

🎯 Requirements

• Bachelor's degree required. • FINRA Series 6 and 63 licenses required. • 8+ years of progressive experience in marketing, sales, partnerships, or business development. • Demonstrated success developing and executing marketing programs that drive measurable business results. • Strong knowledge of Life Insurance, Retirement products, and related business processes. • Experience with CRM platforms, marketing technologies, operational reporting tools, and campaign analytics. • Strong business acumen and demonstrated ability to make data-driven decisions.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development