Director, Paid Social

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling • Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations • Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis • Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets • Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X • Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns • Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning • Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth • Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching • Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling • Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models • Driving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalability • Supporting new business pitches, audits, and account growth opportunities when aligned to business needs

🎯 Requirements

• 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership • Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X • Experience managing six- to seven-figure monthly paid media budgets • A background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals • Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement • Working knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks • Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure • History of managing and developing direct reports, including coaching, feedback, performance management, and career development • Strong cross-functional collaboration skills and the ability to partner effectively with paid search, client strategy, creative, analytics, programmatic, and other media teams • Ability to move fluidly between strategy and execution, including stepping into platform work when the account or team needs it • Excellent verbal, written, presentation, and storytelling skills • Strong analytical thinking, attention to detail, and ability to turn data into actionable strategy.

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!