CRM Manager – Acquisition, Activation

🕒 May 8

🏢🏡 New York City – Hybrid

💵 $129.6k - $144k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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Logo of Neko Health

Neko Health

WebsiteLinkedIn

501 - 1000 employees

Founded 2018

👥 B2C

🧘 Wellness

💰 $260M Series B - Neko Health on 2025-01

B2C • Wellness

Neko Health is a consumer-focused preventive health company that operates physical health centres offering rapid, comprehensive body scans and doctor-led reviews. Customers receive instant, detailed results—covering body measurements, vascular health, heart rhythm, diabetes risk factors, and skin mapping—for an annual check aimed at early detection and long-term tracking. Neko Health combines in-clinic diagnostics with data collection for benchmarking and research, and currently has locations in the UK and Sweden with plans to expand to New York City.

📋 Description

• Adapt and scale the Neko CRM programme to the US market. • Own localisation of journeys, regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA), and US-specific workflows. • Drive parity with EU performance while meeting regional requirements. • Successfully adapt and launch core EU journeys for the US market with documented localisation changes. • Achieve parity or better performance vs EU benchmarks (activation, rebooking) within a reasonable timeline. • Build and maintain US-specific comms library (insurance receipts, regulatory notices, state-specific messaging) with zero compliance violations. • Establish regular US vs EU performance comparison and feed learnings back to EU team. • Lead CCPA/CPRA consent management and preference centre strategy for US customers.

🎯 Requirements

• 5–10 years in CRM, lifecycle, or acquisition marketing in the US market • Deep expertise in US comms regulations: CAN-SPAM, TCPA, CCPA/CPRA, state-level privacy laws • Hands-on journey-building experience in a CRM/marketing automation platform (e.g. Braze, Iterable, Bird, SFMC) • Cross-market campaign adaptation experience; ability to localise without losing strategic intent • Strong data literacy and SQL comfort or demonstrable willingness to learn — at Neko, the CRM team works close to the data • Ability to partner with Legal/Compliance on messaging and workflows

🏖️ Benefits

• n/a

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