Demand Generation Manager

🕒 March 31

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NetCov

WebsiteLinkedInAll Job Openings

201 - 500 employees

🔒 Cybersecurity

📋 Compliance

🤝 B2B

💰 Private equity on 2022-11

Cybersecurity • Compliance • B2B

NetCov is a managed IT and cybersecurity firm that delivers managed IT services, cloud solutions, compliance management, AI-driven advisory, and cybersecurity to businesses across industries. With about 30 years of experience, 350+ staff, and partnerships with providers like AWS and Microsoft, NetCov focuses on secure, scalable, people-first IT support, regulatory compliance (including CMMC/NIST readiness), and AI-enabled automation for organizations such as AEC firms, credit unions, defense contractors, private equity-backed companies, and nonprofits.

📋 Description

• As a key member of the Marketing Team, the Demand Generation Manager is responsible for building and scaling NetCov’s predictable, measurable pipeline engine. • This role owns campaign strategy, demand generation programs, and funnel performance across digital and account-based channels. • The Demand Generation Manager is accountable for turning marketing initiatives into qualified pipeline and measurable revenue outcomes. • This role partners closely with the Content Marketing Manager, who owns storytelling and messaging, while the Demand Generation Manager owns campaign execution, distribution, and performance. • Working closely with Sales leadership, this individual will ensure that marketing efforts are aligned to revenue targets, high-value accounts, and pipeline priorities.

🎯 Requirements

• 5–10 years of experience in B2B demand generation, growth marketing, or digital marketing roles • Proven track record of generating measurable pipeline and improving conversion rates • Strong understanding of multi-channel campaign execution and funnel management • Experience working within marketing automation platforms (HubSpot preferred) • Experience with paid media platforms (LinkedIn, Google, Bing) • Familiarity with ABM and intent-based marketing tools (6sense, ZoomInfo, Demandbase or similar) • Strong analytical skills with the ability to interpret performance data and drive optimization • Experience collaborating cross-functionally with Sales and marketing teams • Experience in cybersecurity, cloud services, managed services, or B2B technology preferred

🏖️ Benefits

• Fully remote within the United States • Travel required approximately once per quarter for team meetings, events, or company initiatives