Franchise Planning Manager, Games

🕒 June 27

🏄 California – Remote

🏄 California – Remote

💵 $200k - $280k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Netflix

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1997

📱 Media

👥 B2C

Media • B2C

Netflix is a global streaming entertainment company and content producer whose stated mission is "to entertain the world. " It operates a consumer-facing subscription platform offering on-demand TV shows, films, and original programming, and also runs a public careers site emphasizing culture, inclusion, and hiring accommodations. The provided text highlights Netflix’s focus on recruiting talent worldwide, its work-life and culture pages, and its public-facing employer materials.

📋 Description

• Partner with Franchise/Brand Leads to understand the long-term vision for each franchise and map the games portfolio to that vision, clarifying how each game fits and supports the franchise over time. • Maintain a franchise games portfolio map for each IP, covering current titles, in-development opportunities, experimental concepts, and potential future spaces (genres, audiences, platforms). • Help articulate how different game and interactive opportunities fit together into a cohesive franchise narrative and player journey. • Keep franchise presence in games aligned with broader Netflix plans (series, films, events, consumer products, etc.), flagging gaps, overlaps, and coordination needs. • Act as a central coordination point for how each franchise shows up across games and interactive experiences, ensuring visibility and alignment among stakeholders. • Participate in regular franchise touchpoints (e.g., reviews, planning sessions, roadmapping meetings) with Franchise/Brand, Production, Portfolio, Transmedia, and Licensing. • Ensure that title-level teams understand franchise priorities, guardrails, and key moments, and that franchise teams have clear visibility into what’s happening in games. • Work with cross-functional partners to connect game plans with promotional, marketing, and cross-media initiatives across the Netflix ecosystem. • Contribute to and help drive the development and ongoing refinement of multi-year franchise games roadmaps across multiple IPs, in partnership with senior leaders. • Organize and maintain clear, accessible documentation on franchise-related game initiatives, timelines, dependencies, and key decision points. • Prepare and share portfolio-level views for leaders that summarize where each franchise is today, what’s planned, and where there may be risks or opportunities. • Help align roadmaps with major franchise beats (e.g., new seasons, films, live events) and Netflix-wide priorities. • Champion franchise consistency and quality across all game-related touchpoints, in close collaboration with Franchise/Brand and production teams. • Support teams in ensuring each opportunity feels authentic, additive, and respectful of the IP. • Use data, player insights, and cross-functional feedback to surface patterns and learnings about what resonates for each franchise in games, and share those learnings broadly. • Help build and maintain franchise playbooks, guidelines, and best practices for how IPs should show up in games and interactive experiences.

🎯 Requirements

• 5–8 years in games, entertainment, or media in roles such as franchise management, brand management, portfolio/product strategy, IP strategy, or production. • Experience working with franchise or IP-driven content (e.g., film/TV-based IP, comics, major brands), ideally across multiple titles or formats. • Strong cross-functional collaboration skills, with experience aligning creative, production, marketing, business, and/or legal stakeholders around shared franchise goals. • Demonstrated ability to organize complex portfolios: roadmapping, portfolio mapping, and maintaining clear visibility across multiple concurrent initiatives. • Excellent communication and synthesis skills, able to turn a wide range of inputs into clear summaries, options, and recommendations for decision-makers. • Solid understanding of the game development ecosystem and how games are built and operated. • Experience in platform, portfolio, or franchise strategy roles at a game publisher, entertainment studio, or major content platform is a plus. • Comfortable working in a matrixed organization, where influence, alignment, and clarity are key to moving work forward. • Passion for franchises, world-building, and connected experiences, and an interest in how games can extend stories and deepen fan engagement.

🏖️ Benefits

• Health Plans • Mental Health support • 401(k) Retirement Plan with employer match • Stock Option Program • Disability Programs • Health Savings and Flexible Spending Accounts • Family-forming benefits • Life and Serious Injury Benefits • Paid leave of absence programs • Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. • Full-time salaried employees are immediately entitled to flexible time off.