Marketing Manager

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Newfire Global Partners

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2016

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Newfire Global Partners is an American IT services and advisory firm (founded in 2016 in Boston) that provides talent augmentation, software engineering, data & analytics, and AI/ML advisory to enterprise and investor clients. The company offers multidisciplinary engineering, product, and marketing teams, technical due diligence for VC/PE, data platform optimization, and an internal ML tool (Novel Heat) to improve code quality and Scrum velocity. Newfire operates across the Americas, Europe, and APAC with a 24x5 follow-the-sun delivery model and focuses on sectors such as digital healthcare, fintech, cybersecurity, and education technology.

📋 Description

• Supervise the day-to-day creative and content output of the Newfire marketing team, reviewing AI-generated assets and ensuring all deliverables meet brand standards before distribution. • Partner with the Digital Marketing Manager to ensure campaigns are built to generate qualified leads, feed nurture programs, and convert interest into sales conversations. • Drive the thought leadership pipeline by identifying timely industry topics, coordinating interviews with subject matter experts and guiding the development of high-value content assets. • Own social media strategy and execution for Newfire, developing platform-specific content plans that grow audience engagement and reinforce brand positioning. • Act as the connective layer between the marketing team, ensuring information flows clearly and priorities remain aligned. • Serve as a key editorial checkpoint for campaign assets, reviewing content for tone, brand voice, accuracy and audience relevance before final approval. • Track content and campaign engagement metrics, surfacing insights to the Sr. Director of Marketing and recommending adjustments to improve performance over time.

🎯 Requirements

• 4-6 years of marketing experience, with at least 2 years in a team lead, senior, or supervisory capacity • A demonstrated track record of running campaigns that generate qualified leads and measurable pipeline • Demonstrated experience managing content production workflows and overseeing creative output across multiple campaigns tied to bookings goals • Strong content instincts with the ability to review and refine AI-generated copy, social assets and multimedia content for accuracy and impact • Hands-on experience with social media strategy, including platform-specific content planning, scheduling and performance analysis • Familiarity with thought leadership development, including identifying trending topics, coordinating with subject matter experts and guiding long-form content from concept to publication, with a clear line of sight to how those assets create demand • Comfort working alongside sales, understanding the buyer's journey, and building content and campaigns that support prospects from first touch through closed business • Fluency with funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution, etc.) and the ability to use them to prioritize resources • Strong project management skills with the ability to manage timelines and communicate proactively across teams • Collaborative communicator who can bridge gaps between creative and digital initiatives without losing momentum. • **Nice to Have:** • Experience marketing within the healthcare, health tech or enterprise software industries. • Familiarity with account-based marketing (ABM) programs targeting enterprise buyers. • Experience supporting sales enablement efforts. • Familiarity with AI-powered content and design tools such as Jasper, Canva AI, or Invideo.

🏖️ Benefits

• medical, dental & vision coverage • health spending accounts • voluntary benefits • leave of absence policies • Employee Assistance Program • 401(k) program with employer contribution • Flexible work schedules • time-off policy • company equipment for all new full-time US-based remote employees