Senior Programmatic Media Manager

Job not on LinkedIn

🕒 July 2

🇺🇸 United States – Remote

💵 $95k - $115k / year

⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Newfold Digital

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

💰 Venture Round on 2021-01

Consulting • Marketing • Logistics

Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally. Through its portfolio of brands, including Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com, and many others, Newfold Digital helps customers of all sizes build a digital presence that delivers results and adds value to businesses. With extensive product offerings such as domains, website builders, hosting, security, online marketing, professional website design, and SEO services, along with personalized support, Newfold Digital collaborates with its customers to meet their online presence needs.

📋 Description

• Lead omni-channel media strategy and buying across programmatic display, video, CTV, and audio channels • Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives • Oversee creative strategy with internal creative teams and external agencies • Test and scale new channel and creative formats • Manage relationships with programmatic DSPs, media partners, and agency partners • Evaluate curated marketplace and Supply Path Optimization strategies • Manage campaign setup, activation, trafficking, audience targeting, creative rotations, and pacing • Analyze campaign performance and optimize CAC efficiency, CTR, MRR, and LTV metrics • Optimize prospecting, retargeting, and B2B audience strategies using 3rd-party and 1st-party insights • Apply AI-driven and algorithmic bidding strategies • Own measurement strategy, including conversion tracking, incrementality testing, and brand lift studies • Maintain Tableau and Salesforce dashboards with analytics partners • Collaborate with BI, analytics, and finance teams on financial reporting • Lead budget planning, forecasting, and reconciliation across paid media channels • Present performance insights and strategic recommendations to leadership and cross-functional stakeholders

🎯 Requirements

• 5–10 years of hands-on experience running programmatic campaigns, with senior/strategic ownership • Proven experience managing large-scale media budgets focused on performance and growth marketing • Experience with CM360, Tableau, Salesforce, and DSPs such as DV360 and The Trade Desk • Strong analytical skills and ability to translate complex data into actionable insights and executive narratives • Excellent project management skills • Experience in B2B and/or eCommerce marketing • Web hosting, SaaS, or technology industry experience is a plus • Experience with web hosting or web development marketing is preferred • Familiarity with MRR/LTV-based KPI frameworks and subscription business models • Understanding of video strategy across organic social, YouTube, and paid channels

🏖️ Benefits

• Health Insurance options • HSA • Medical • Dental • Vision • Matching 401K • Life/AD&D/STD/LTD insurance • Tuition Reimbursement • Pet Insurance • Generous vacation policy • Learning and development opportunities • Mentorship and career growth opportunities • Affinity groups and employee networking opportunities