Vice President, Performance Marketing

Job not on LinkedIn

🔥 26 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Newfold Digital

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

💼 Consulting

📣 Marketing

📦 Logistics

💰 Venture Round on 2021-01

Consulting • Marketing • Logistics

Newfold Digital is a leading web presence solutions provider serving millions of small-to-medium businesses globally. Through its portfolio of brands, including Bluehost, CrazyDomains, HostGator, Network Solutions, Register. com, Web. com, and many others, Newfold Digital helps customers of all sizes build a digital presence that delivers results and adds value to businesses. With extensive product offerings such as domains, website builders, hosting, security, online marketing, professional website design, and SEO services, along with personalized support, Newfold Digital collaborates with its customers to meet their online presence needs.

📋 Description

• Define and execute the performance marketing strategy aligned to Network Solutions' growth objectives. • Own customer acquisition growth across all paid digital channels. • Develop scalable acquisition strategies that drive profitable revenue growth while maintaining healthy CAC-to-LTV economics. • Identify new channels, technologies, partnerships, and targeting opportunities to improve acquisition efficiency and scale. • Drive innovation across paid media, audience development, and conversion optimization initiatives. • Own marketing-driven customer acquisition, revenue growth, and contribution to annual recurring revenue (ARR). • Partner with various teams to improve customer quality, product adoption, and long-term retention. • Optimize media investment based on incremental revenue impact and customer profitability rather than channel-level efficiency alone. • Develop strategies that increase new customer acquisition while improving marketing efficiency and revenue quality. • Lead and develop a high-performing performance marketing organization. • Manage agency relationships, media partners, and external vendors as needed.

🎯 Requirements

• Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline. • 15+ years of experience in performance marketing, growth marketing, digital acquisition, or revenue marketing leadership. • 7+ years leading large, high-performing marketing organizations. • Demonstrated ownership of significant paid media budgets and marketing-driven revenue. • Demonstrated success leading acquisition and growth programs for subscription-based digital businesses with accountability for revenue growth, customer acquisition economics, customer lifetime value, and marketing efficiency. • Proven success scaling customer acquisition for subscription-based or recurring-revenue businesses. • Deep expertise across Google Ads, Meta, programmatic media, affiliates, attribution, and marketing analytics. • Strong understanding of customer acquisition economics, including CAC, LTV, ROAS, LTV:CAC ratio, payback period, and marketing efficiency metrics. • Experience leveraging experimentation, personalization, and data science to drive growth. • Exceptional leadership, communication, and executive stakeholder management capabilities.

🏖️ Benefits

• Health Insurance • HSA • Medical • Dental • Vision • Matching 401K • Life/AD&D/STD/LTD • Tuition Reimbursement • Pet Insurance • Generous vacation policy