Director, Sales – Core & Supplemental

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🤑 Sales

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Newsela

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

📚 Education

🛍️ eCommerce

👥 B2C

💰 $100M Series D on 2021-02

Education • eCommerce • B2C

Newsela is a fast-growing education technology startup with a single ambitious goal: Meaningful classroom learning for every student. We provide engaging, relevant instructional content for teachers that both educates and inspires. With nearly two million teachers signed up, Newsela is helping kids improve their reading skills in all 50 states and more than 150 countries. We seek passionate, creative employees with quick minds and warm hearts. If you believe that all students deserve a more rigorous, more personalized learning experience, please apply to join our team.

📋 Description

• Lead, scale, and inspire Newsela’s Core Curriculum and Supplemental sales organization • Oversee Sales Managers and Account Executives driving expansion of core curriculum and supplemental portfolios • Navigate California’s state adoption landscape • Lead through frontline managers to build high-performing sales teams • Architect regional go-to-market strategies • Partner with district- and state-level education leaders • Drive regional and state core curriculum sales targets across new logo acquisition, expansion, and multi-year state adoption campaigns • Recruit, hire, coach, and retain frontline Account Executives • Build a scalable organization for California and multi-state core curriculum opportunities • Deliver monthly, quarterly, and annual regional revenue forecasts • Maintain at least 2.5x pipeline-to-quota coverage • Conduct deal and pipeline reviews with Sales Managers and Senior AEs • Coach teams on K-12 procurement, school board approval navigation, and multi-year adoption cycles using MEDDPICC and Gong • Guide regional territory planning and oversee weekly, monthly, and quarterly performance management • Travel within the region to co-sell, model field leadership, and build executive relationships • Shape go-to-market strategy for core subjects including Core ELA/ELD • Align strategy with California K-12 demographics, funding shifts, state initiatives, and adoption frameworks • Partner with Product, Field Marketing, Customer Success, Enablement, Finance, and Operations • Oversee Salesforce CRM usage and leverage AI sales tools to optimize territory prioritization, deal-flow analytics, and operational efficiency

🎯 Requirements

• 10+ years of total K-12 sales experience • Deep expertise in K-12 EdTech and instructional materials • Minimum 5+ years directly focused on K-12 core curriculum sales; ELA/ELD highly preferred • 4+ years of sales leadership experience • Experience as a second-line leader or Senior Sales Manager leading quota-carrying teams to a collective annual revenue target of $8M+ • Experience leading or directly executing multi-year core curriculum adoption campaigns aligned with California state board approvals, district funding streams, and complex procurement cycles • Extensive experience navigating large enterprise district accounts serving 20,000+ students • Experience managing high-stakes school board and state-level approval processes • Deep proficiency in MEDDPICC and Challenger sales methodologies • Proficiency with Salesforce, Gong, Salesloft, and AI-driven workflow optimization • Willingness to travel up to 30–40% • Bachelor’s degree in Business, Education, or related field, or equivalent practical experience • Legally authorized to work in the US • Successful completion of a background check

🏖️ Benefits

• Comprehensive medical benefits with employer contribution to premiums and HSA accounts • Gym reimbursement • Pet insurance • Free access to the Calm app and Rocket Lawyer • Fully remote work • Monthly tech stipend for work-from-home needs • Parental leave • Fertility support • Adoption support • 401(k) plan with employer match • Flexible PTO • Paid sick time off • Company holidays and winter break (Dec 24th–Jan 1st) • Annual learning and development allowance for external training sessions, classes, workshops, conferences, and educational materials

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