Vice President, Product Marketing

🕒 June 10

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Logo of NextGen Healthcare

NextGen Healthcare

1001 - 5000 employees

Founded 1998

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

💰 Venture Round on 2015-02

Healthcare • Consulting • Healthcare Insurance

NextGen Healthcare is a company that provides integrated health IT solutions to ambulatory practices. Their services include electronic health records (EHR), practice management, interoperability, patient engagement, and telehealth solutions. They aim to enhance the patient and provider experience through innovative technologies such as AI-driven workflows and mobile solutions. NextGen Healthcare also offers tailored solutions for various specialties and focuses on improving clinical and financial outcomes for their clients. They support practices of all sizes, from small offices to large enterprises, and emphasize the importance of interoperability and data exchange to enhance healthcare delivery.

📋 Description

• Lead the strategy, development, and execution of product marketing initiatives across healthcare software solutions • Define and implement comprehensive go-to-market strategies for new products and features • Conduct ongoing market research to understand industry trends, competitive landscape, and customer needs • Develop clear, differentiated product positioning and messaging • Collaborate with sales leadership to create tools, presentations, and training materials • Leverage data to identify key customer segments and their unique needs • Represent the company at industry conferences and through publications to build brand credibility • Build, mentor, and lead a high-performing product marketing team • Establish KPIs to measure the success of product marketing initiatives

🎯 Requirements

• Bachelor’s degree in marketing, Business, or a related field; MBA or relevant advanced degree preferred • 10+ years of experience in product marketing, with at least 5 years in a leadership role • Proven expertise in developing go-to-market strategies and executing product launches • Strong understanding of healthcare software and/or healthcare systems, patient engagement solutions, and the regulatory environment in healthcare technology • Direct go-to-market experience for Electronic Health Record (EHR) and/or Practice Management (PM) solutions

🏖️ Benefits

• Health insurance • Professional development opportunities

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