Senior Marketing Specialist

🔥 12 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $90k - $110k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Northrop Grumman Federal Credit Union

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1946

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Northrop Grumman Federal Credit Union is a member-focused financial institution that offers a wide range of banking services tailored to meet the needs of its members. These services include checking and savings accounts, various loan options such as auto and home loans, credit cards, and wealth management services. NGFCU is dedicated to providing low rates and personalized advice to help its members achieve financial wellness and security.

📋 Description

• Lead Lending Marketing Strategy • Develop and execute go-to-market strategies for mortgage, HELOC, consumer, and ancillary lending products • Create compelling product positioning, messaging, and member communications across multiple marketing channels • Own lending product landing pages and digital content, ensuring messaging remains current and aligned with active promotions • Build lifecycle marketing campaigns that engage prospective and existing borrowers throughout their financial journey • Manage the lending marketing calendar to ensure campaigns launch on time and deliver measurable results • Collaborate Across the Organization • Partner with Lending, Compliance, Business Development, Branch teams, and leadership to align marketing initiatives with business objectives • Work closely with the Senior Marketing Strategist to leverage competitive research and market insights that strengthen product positioning • Ensure all marketing materials comply with applicable regulations, including lending-related compliance requirements • Support Enterprise Marketing Initiatives • Develop creative campaigns that support membership growth and community engagement • Write and edit marketing content for print, digital, email, social media, website, and other communication channels • Coordinate with internal partners and external vendors to successfully execute marketing projects • Monitor marketing trends, evaluate campaign performance, and recommend opportunities for continuous improvement

🎯 Requirements

• 8-10+ years of progressive marketing experience with expertise in product marketing and campaign development • Experience marketing financial products, preferably within a Credit Union or financial institution • Strong background in mortgage, HELOC, consumer lending, or related financial products strongly preferred • Proven success developing product positioning, go-to-market strategies, and integrated marketing campaigns • Exceptional copywriting and content development skills across multiple marketing channels • Strong project management, organization, and prioritization skills with the ability to manage multiple initiatives simultaneously • Excellent communication and relationship-building skills with experience partnering across business units • Analytical mindset with the ability to use data and market insights to improve campaign performance • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

🏖️ Benefits

• medical, dental, vision, disability and life insurance • 401(k)-profit sharing plan with employer matching