Senior Media Buyer

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BM Digital

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51 - 200 employees

BM Digital is the leading digital marketing firm. Our mission is to inspire people and brands to make an impact by using creativity, media, and innovation. We believe that the best way to achieve that is by fostering a community of inclusion, where every employee has a chance to become their best creative and professional self.

📋 Description

• Develop and implement comprehensive paid media strategies across platforms such as Meta, Google, TikTok, Snapchat, and X, ensuring alignment with client goals and market trends. • Collaborate with media analysts to monitor campaign performance, optimize media spend, and maximize return on investment (ROI). • Stay abreast of emerging media channels and technologies to identify new opportunities for client growth. • Analyze and optimize the entire customer journey, identifying drop-off points and implementing strategies to improve conversion rates. • Work with cross-functional teams to enhance landing pages, checkout processes, and post-purchase experiences. • Utilize analytics tools to track funnel performance and make data-driven decisions for continuous improvement. • Design and execute A/B tests to evaluate the effectiveness of different promotional offers, pricing strategies, and messaging. • Conduct regular strategic planning sessions with clients, providing actionable insights and aligning marketing efforts with business objectives.

🎯 Requirements

• 6–10 years of experience in growth strategy, digital marketing, or a similar role with a strong focus on paid digital advertising and e-commerce. • Demonstrated expertise in media strategy, funnel optimization, offer testing, and creative strategy. • Proven ability to manage senior-level relationships and address challenges with a strategic and solution-oriented mindset. • Experience in platforms like Meta, Google, and TikTok, with a track record of driving measurable business growth. • Excellent relationship-building skills with an entrepreneurial mindset to spot and capitalize on growth opportunities. • Strong presentation skills, including crafting and delivering impactful decks that resonate with stakeholders.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development • Performance bonuses