Senior Regional Marketing Manager

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Axonius

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

💰 $200M Series E on 2022-03

Cybersecurity • SaaS • Enterprise

Axonius is a company that provides a comprehensive platform for cybersecurity asset management and SaaS management. It offers solutions that give IT and security teams a complete inventory of their assets, uncover security issues, and automate remediation actions. Axonius connects to hundreds of data sources to aggregate, normalize, deduplicate, and correlate asset data, helping organizations manage risk, decrease incident response times, and automate processes. The platform is particularly useful for managing a sprawling array of devices, users, software, SaaS applications, and cloud services, enabling businesses to inform strategy and eliminate manual, repetitive tasks.

📋 Description

• Own and develop a data-driven regional marketing strategy for the Central region to meet pipeline and revenue targets, presenting plans and results to sales and marketing leadership. • Lead digital campaigns, regional conferences and roadshows, webinars, and account-based marketing initiatives, adjusting the program mix based on pipeline performance. • Steer regional partner marketing cadences and joint marketing planning. • Measure and report regional campaign effectiveness and ROI using marketing automation and CRM data, delivering KPI reports and recommendations to leadership. • Serve as the primary marketing partner to regional sales leadership by creating localized collateral, presentations, outreach templates, and co-marketing with channel partners. • Own and manage the regional marketing budget, including forecasting, allocation, and reconciliation. • Drive go-to-market guidance across BDR, partner, sales, and corporate marketing teams for the Central region. • Travel a minimum of 30%.

🎯 Requirements

• Candidates must reside in a Midwest/TOLA/Heartlands state. • 6+ years of experience in B2B regional or field marketing. • Proven ability to independently develop and execute market-specific strategies delivering measurable pipeline and revenue impact. • Proficiency with a major marketing automation platform, such as Marketo or HubSpot, and a CRM tool, such as Salesforce. • Demonstrated experience designing and executing Account-Based Marketing (ABM) campaigns. • Experience managing and reconciling a regional marketing budget. • Bachelor's degree in Marketing, Business, or a related field. • Preferred: experience in technology, cybersecurity, or SaaS. • Preferred: experience leading regional trade shows and customer events. • Preferred: experience localizing corporate content and case studies. • Preferred: experience presenting regional strategy and results to senior sales and marketing leadership. • Preferred: experience mentoring or guiding regional marketing team members. • Preferred: post-graduate degree (e.g., MBA) or equivalent advanced experience.

🏖️ Benefits

• Stock options • Attractive benefits • Annual bonus • Competitive compensation • Growth opportunities • Community-building opportunities