Senior Marketing Strategist

Job not on LinkedIn

🔥 6 minutes ago

🌐 United States, Canada, +1 more countries – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote 🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Stitch

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Stitch is a specialized consultancy for marketing teams that utilize Braze, a leading customer engagement platform. The company provides comprehensive support in implementing, migrating, and optimizing marketing strategies using Braze, acting as an integral extension of clients' teams. Stitch prides itself on deep expertise in the martech landscape and collaborates with marketers to enhance their customer engagement programs, unlocking the potential for creative and data-driven marketing initiatives. As a trusted partner, Stitch focuses on helping businesses harness the full potential of Braze for transformative customer interactions.

📋 Description

• Partner with Solution Consultants to discover and assess clients’ existing martech environments, including capability gaps, integration health, technology debt, and platform utilization. • Develop multi-year martech roadmaps sequencing investments across data infrastructure, platform consolidation, activation capability, and analytics maturity. • Prepare martech adoption and activation roadmaps aligned with business and marketing objectives. • Produce impact valuations and quantitative estimates of business impact for strategic recommendations. • Build use-case prioritization frameworks using quantitative scoring models. • Partner with technology vendors including Braze, Segment, and Databricks to translate vendor roadmaps into client opportunities. • Lead client sessions on transforming martech investments from SaaS to consumption models. • Lead end-to-end journey mapping, defining personas, moments of truth, channel touchpoints, and data signals. • Design trigger-based, always-on, and lifecycle journeys across email, SMS, push, and in-app channels. • Develop journey governance frameworks, testing roadmaps, and maturity assessments. • Design marketing analytics and KPI architectures connecting campaign metrics to business outcomes. • Develop audience segmentation, lifecycle stage, and personalization frameworks using first-party, behavioral, CDP, and CRM data. • Synthesize performance data from Braze, Salesforce Marketing Cloud, and Adobe Experience Platform into strategic recommendations. • Build and present executive-ready business cases, ROI models, value realization roadmaps, and strategic narratives. • Advise VP and C-level stakeholders and identify additional Stitch capabilities for client needs. • Participate in QBRs and EBRs to sequence client journey investments and capability milestones. • Contribute reusable frameworks, assessment tools, and workshop guides to Stitch’s internal methodology. • Author or contribute to thought leadership through LinkedIn, webinars, and Braze Events. • Manage time to meet billable targets of 36+ hours per week. • Travel up to 20% for client meetings, workshops, and onsite engagements.

🎯 Requirements

• Deep fluency in CRM roadmap development, customer journey mapping, lifecycle marketing, and omnichannel orchestration. • Hands-on familiarity with at least two enterprise martech platforms, including Braze, Segment, Salesforce Marketing Cloud, Adobe Experience Platform, Tealium, or equivalent. • Ability to independently analyze dashboards, reports, and experiment results and make recommendations. • Credible participation in martech stack discussions, including understanding composability’s impact on Braze activations. • Strong analytical foundation and comfort working with large datasets, building performance models, and deriving strategy from data. • Ability to design experimentation frameworks tied to business outcomes. • Exceptional storytelling and ability to tailor communication for individual contributors through executives. • Strong executive presence, sound judgment, composure under pressure, and polished professional on-camera presence. • Specialized strategic experience relevant to Stitch, such as loyalty strategy, data strategy, or industry-specific strategy. • Ability to translate data and strategic complexity into actionable business language. • Ability to build relationships with C-suite stakeholders, project leads, and technical teams. • Ability to present recommendations with rationale and tradeoffs. • Ability to manage strategic scope and lead without being asked. • Ability to mentor and provide feedback to Marketing Strategists. • Experience with BI and analytics platforms, experimentation and research tools, ClickUp, Slack, Google Suite, Braze, Segment, and Databricks. • 7+ years of experience in data-driven marketing strategy, CRM, martech consulting, or digital transformation roles. • Demonstrated track record building and presenting multi-year roadmaps to senior stakeholders. • Experience facilitating executive discovery workshops, business prioritization sessions, and strategic planning engagements. • Client-facing experience within an agency or consultancy required. • Net new platform implementation experience preferred. • Must be eligible to work in the United States, Canada, or United Kingdom without visa sponsorship.

🏖️ Benefits

• Flexible PTO policy • Paid Sick Time • Medical, dental, vision, and life insurance • Monthly tech stipend • Paid parental leave • Paid bereavement leave • Mental well-being support • In-person onboarding experience during your first week at our HQ in Indianapolis, Indiana