Senior Marketing Manager, Direct to Consumer

Job not on LinkedIn

🔥 1 minute ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

iRhythm Technologies, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

iRhythm Technologies, Inc. is a medical technology company that specializes in digital healthcare solutions for the management of cardiac arrhythmias. The company is best known for its ZioSuite, a comprehensive platform designed to deliver a streamlined solution for assessing heart health through advanced analytics and patient-centered data collection. iRhythm focuses on improving patient outcomes and optimizing the efficiency of healthcare providers through innovative technology in the cardiac monitoring space.

📋 Description

• Lead direct-to-consumer growth strategies expanding patient awareness, engagement, and activation • Define audience strategies, messaging frameworks, and value propositions across disease states • Partner with business leaders to align patient engagement with enterprise priorities • Develop and execute compliant omnichannel DTC campaigns across paid, owned, and earned media • Create patient education materials, website content, videos, social content, in-office materials, brochures, email journeys, and digital assets • Support commercial teams with launch materials, guidance, and enablement resources • Conduct and apply voice-of-customer research, market research, campaign analytics, and market intelligence • Evaluate patient advocacy partnerships, sponsorships, educational programs, and community engagement initiatives • Partner with patient advocacy organizations on compliant awareness, education, and engagement programs • Monitor competitive developments, healthcare marketing trends, patient education models, media channels, and digital engagement practices • Develop market comparisons, messaging guidance, objection-handling support, and internal education tools • Ensure DTC programs meet Medical, Legal, and Regulatory requirements and support MLR review and approval • Define, monitor, and report reach, engagement, conversion, content, media, and business performance metrics • Optimize messaging, creative, channel strategy, segmentation, and investment allocation using analytics • Communicate campaign performance, audience trends, and strategic recommendations in business reviews

🎯 Requirements

• Bachelor's degree required • Master's degree in marketing, business administration, communications, patient advocacy, or a related field preferred • 12+ years of progressive marketing experience • Significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals, or disease awareness organizations • Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential, and healthcare POS channels • Experience managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health and social service organizations • Exceptional communication, presentation, storytelling, and executive influence skills • Demonstrated success leading highly cross-functional initiatives • Ability to thrive in a fast-paced, collaborative, and evolving business environment • Experience engaging patients through DTC and partner-led channels, including advocacy organizations, health systems, providers, payers, employers, and community-based organizations • Entrepreneurial mindset and ability to build scalable DTC capabilities in regulated healthcare • Demonstrated success influencing strategic decisions through market intelligence, advocacy engagement, and cross-functional leadership • Comfortable navigating ambiguity while establishing frameworks, processes, and performance expectations • Deep understanding of healthcare decision-making across patients, providers, caregivers, clinical teams, operational stakeholders, and commercial partners • Experience marketing connected medical devices, diagnostics, digital health solutions, AI-enabled healthcare technologies, or patient-facing healthcare services • Experience with patient access and resource hubs • Up to 20% domestic travel anticipated

🏖️ Benefits

• Annual corporate bonus eligibility • Medical, dental, and vision coverage starting on the first day • Paid holidays • Generous PTO • 401(k) with company match • Employee Stock Purchase Plan • Paid parental leave • Family benefits • Pet insurance discounts • Cultural committee and volunteer opportunities • Reasonable accommodation for qualified individuals with disabilities