Senior Marketing Manager, Direct to Consumer

🕒 August 5

🇺🇸 United States – Remote

💵 $138k - $170k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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iRhythm Technologies, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

iRhythm Technologies, Inc. is a medical technology company that specializes in digital healthcare solutions for the management of cardiac arrhythmias. The company is best known for its ZioSuite, a comprehensive platform designed to deliver a streamlined solution for assessing heart health through advanced analytics and patient-centered data collection. iRhythm focuses on improving patient outcomes and optimizing the efficiency of healthcare providers through innovative technology in the cardiac monitoring space.

📋 Description

• Lead development of direct-to-consumer growth strategies that expand patient awareness, engagement, and activation • Define audience strategies, messaging frameworks, and value propositions across multiple disease states • Partner with business leaders to align patient engagement strategies with enterprise priorities and growth opportunities • Lead development and execution of compliant omnichannel DTC campaigns • Partner with Marketing, Public Relations, Communications teams, and external agencies on paid, owned, and earned media programs • Develop patient education materials, website content, videos, social content, in-office materials, brochures, email journeys, and other digital assets • Create launch materials and enablement resources for commercial teams and customer-facing stakeholders • Conduct and apply voice-of-customer research, market research, campaign analytics, and cross-functional insights • Translate consumer insights, market intelligence, and advocacy learnings into strategic recommendations • Evaluate advocacy partnerships, sponsorships, educational programs, community engagement activities, and patient-focused initiatives • Partner with patient advocacy organizations on compliant awareness, education, and engagement initiatives • Serve as internal subject matter expert on advocacy engagement • Monitor competitive developments, consumer healthcare marketing trends, patient education models, media channels, and digital engagement practices • Develop market comparisons, messaging guidance, objection-handling support, and internal education tools • Share competitive intelligence and market learnings with Product Marketing, Commercial Strategy, Sales, Market Access, Digital Marketing, and Executive Leadership • Ensure DTC programs meet Medical, Legal, and Regulatory requirements • Partner with Medical, Regulatory, Legal, Marketing Operations, and agency partners on review, approval, and deployment of compliant assets • Define, monitor, and report DTC marketing performance metrics • Measure campaign effectiveness, patient engagement, media performance, and marketing contribution • Optimize messaging, creative, channel strategy, segmentation, and investment allocation using audience insights and analytics • Communicate campaign performance, audience trends, and strategic recommendations in business reviews • Travel up to 20% domestically for customer meetings, conferences, agency sessions, and team events

🎯 Requirements

• Bachelor's degree required • Master's degree in marketing, business administration, communications, patient advocacy or a related field preferred • 12+ years of progressive marketing experience, with significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals or disease awareness organizations • Experience developing omnichannel marketing campaigns across digital, social, web, email, print, experiential and healthcare POS channels • Experience developing and managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health social service organizations • Exceptional communication, presentation, storytelling, and executive influence skills • Demonstrated success leading highly cross-functional initiatives involving Product Marketing, Digital Marketing, Commercial Strategy, Sales, Regulatory, Legal, Medical Affairs, Market Access, Marketing Operations, external agencies, and Executive Leadership • Ability to thrive in a fast-paced, collaborative, and evolving business environment • Experience engaging patients through direct-to-consumer and partner-led channels, including patient advocacy organizations, health systems, providers, payers, employers, and community-based organizations • Strategic consumer marketing experience with an entrepreneurial mindset and ability to build scalable DTC marketing capabilities in a regulated healthcare environment • Demonstrated success influencing strategic decisions through DTC market intelligence, advocacy engagement, and cross-functional leadership • Ability to navigate ambiguity while establishing clear frameworks, processes, and performance expectations for emerging consumer marketing programs • Deep understanding of healthcare decision-making across patients, providers, caregivers, clinical teams, operational stakeholders, and commercial partners • Experience marketing connected medical devices, diagnostics, digital health solutions, AI-enabled healthcare technologies, or patient-facing healthcare services • Experience with patient access and resource hubs • Executive presence with the ability to influence stakeholders across business functions

🏖️ Benefits

• Annual corporate bonus eligibility • Medical, dental, and vision coverage starting on your first day • Paid holidays • Generous PTO • 401(k) with company match • Employee Stock Purchase Plan • Paid parental leave • Family benefits • Pet insurance discounts • Cultural committee and volunteer opportunities • Reasonable accommodation for qualified individuals with disabilities