Senior Manager – Marketing, Offer Management

🔥 9 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $150.8k - $184.2k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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BECU

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1935

🛡️ Insurance

📦 Logistics

🏦 Banking

Insurance • Logistics • Banking

BECU is a member-owned, not-for-profit credit union committed to serving the financial needs of its members. As a credit union, BECU offers a range of financial services including everyday banking, loans and mortgages, financial planning, and business banking. Members benefit from competitive rates, low fees, and a focus on financial health and well-being. BECU also provides financial health programs and exclusive member discounts. Originally established as Boeing Employees' Credit Union, BECU is federally insured by the NCUA and promotes an equal housing opportunity.

📋 Description

• Lead adoption and continuous improvement of tech-enabled marketing operating models • Define and implement end-to-end offer management and fulfillment practices • Build scalable, auditable processes and workflows for campaign execution, regulatory compliance, and cross-functional collaboration • Oversee forecasting activities supporting marketing performance, business outcomes, and strategic investment decisions • Conduct ROI analyses and evaluate program effectiveness • Translate analytics into recommendations that improve efficiency, execution, and results • Partner with senior leaders and stakeholders across marketing, compliance, risk, data, and product • Establish governance and drive enterprise-wide execution and adoption of new capabilities • Develop and deliver presentations communicating strategies, recommendations, operational roadmaps, and business outcomes • Coach, mentor, and develop team members

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience • 5 years of experience in marketing operations, marketing program management, martech, or a related role • Preferably experience within banking • 3 years of demonstrated ability to lead teams and set direction • Experience with offer management in the financial industry strongly preferred • Executive presentation experience • Experience producing outcomes within a highly regulated industry • Implementation experience with Digital Asset Management best practices and tools such as Aprimo, Bynder, or Workfront • Knowledge management program experience • Experience with offer management and fulfillment systems, especially Naehas • Excellent project management skills • Experience with change management and cross-functional project adoption • Excellent data management and analytics capabilities • Ability to parse system process data for trends, audit events, and cycle times • Ability to lead cross-functional collaboration, influence, and negotiation • Strong business acumen • Ability to conduct advanced analytics, competitive benchmarking, and strategic planning • Advanced degree in Marketing, Business Administration, or Communications desired

🏖️ Benefits

• 401(k) Company Match (up to 3%) • 4% annual contribution to your 401(k) by BECU • Medical, Dental and Vision (family contributions as well) • PTO Program + Exchange Program • Tuition Reimbursement Program • BECU Cares volunteer time off + donation match • Performance-based compensation incentives