Director, Integrated Demand Programs

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🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

⏰ Full Time

🔴 Lead

👔 Director

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NICE

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1991

☁️ SaaS

🤖 Artificial Intelligence

📡 Telecommunications

SaaS • Artificial Intelligence • Telecommunications

NICE is a leading provider of AI-powered customer service automation solutions, transforming contact centers into world-class customer experience centers. Their CXone Mpower platform offers end-to-end automation of customer service workflows, integrating human and AI agents to deliver efficient and personalized customer interactions. NICE's offerings include AI for customer experience, digital and self-service solutions, workforce engagement and management, and complete cloud-based contact center platforms. They are recognized as a leader in the Contact Center as a Service (CCaaS) industry, providing tools for increased operational efficiency, employee engagement, and enhanced customer satisfaction.

📋 Description

• Own Integrated Demand Strategy: Develop and execute global or regional integrated campaigns aligned to company priorities including AI, agentic AI, cloud, and industry solutions • Drive Pipeline and Revenue Impact: Own pipeline targets and marketing-sourced and influenced revenue • Lead Integrated Campaign Execution: Orchestrate campaigns across digital, field marketing, content, lifecycle, and nurture programs • Build Scalable Campaign Frameworks: Develop repeatable, scalable frameworks that regional and field teams can localize and deploy • AI & Agentic AI Leadership: Lead demand programs for AI and agentic AI solutions, driving adoption of agentic AI across campaign execution • Cross-Functional Leadership: Partner with product marketing, sales & SDR, brand & creative, and marketing operations • Data-Driven Optimization: Track and optimize performance across various metrics including pipeline generation and conversion rates

🎯 Requirements

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns • Proven experience leading global, multi-channel demand programs • Experience marketing AI/ML-based products or platforms • Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows • Strong understanding of: • ABM (Account-Based Marketing) • Marketing automation (Marketo, Eloqua, HubSpot) • CRM (Salesforce) • Experience partnering closely with enterprise sales teams • Track record of driving measurable pipeline and revenue impact

🏖️ Benefits

• Own meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio • Lead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape • Operate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization • Transform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution • Partner with top talent: Collaborate with world-class teams across Product, Sales, and Marketing • Grow your leadership footprint: High visibility with senior leadership and clear impact on company strategy