Manager, Demand Generation – B2C

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $78.2k - $130.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Develop and execute full-funnel demand generation campaigns targeting US consumers • Own the end-to-end panelist recruitment funnel — from awareness through conversion • Build and manage campaign calendars, budgets, and performance targets • Design and run structured A/B and multivariate tests • Build and maintain dashboards that track key recruitment metrics • Translate data into actionable insights • Serve as the day-to-day lead for external agency partners • Ensure agency output aligns with Nielsen's brand standards • Partner with creative teams to develop consumer-facing messaging • Work closely with Data Science, Research, and Panelist Experience teams

🎯 Requirements

• 6–10 years of experience in demand generation, performance marketing, or growth marketing with a strong B2C focus • Proven track record of running high-volume consumer acquisition campaigns with measurable, data-backed results • Deep experience managing agency relationships • Highly analytical mindset with hands-on experience building performance dashboards • Strong creative instincts paired with the ability to evaluate and brief consumer-facing creative effectively • Expert-level proficiency in Google Workspace (Gmail, Calendar, Drive, Docs, Sheets, Slides) • Proficiency with marketing platforms and tools including paid social (Meta, TikTok, YouTube), programmatic, Google Ads, and CRM/marketing automation tools • Strong working knowledge of AI tools (e.g. Claude, ChatGPT, Gemini) • Expert-level written and verbal English communication skills • Highly collaborative • Comfortable with ambiguity

🏖️ Benefits

• comprehensive health and wellness plans • a 401(k) with a Nielsen company match • a generous paid time off policy • additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility