Lifecycle & Email Marketing Manager

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Novara

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

📋 Compliance

SaaS • B2B • Compliance

Novara is a provider of environmental health & safety (EHS) and compliance software and services. Its flagship platform, Novara Flex, is an all-in-one SaaS solution that supports incident reporting, SDS (safety data sheet) management, inspections and audits, asset management, contractor risk management, carbon accounting and sustainability programs, and an integrated learning management system with an extensive library of safety and compliance training. Novara serves business customers across industries such as construction, manufacturing, energy, utilities, mining, and insurance, and emphasizes configurable dashboards, mobile reporting, and data-driven analytics to reduce workplace injuries and ensure regulatory compliance.

📋 Description

• Develop the prospect lifecycle and email strategy in partnership with the Director of Demand Generation • Create communication plans for prospects and buyers across lifecycle stages • Manage the master email calendar, send volume, audience prioritization, contact frequency, and channel cadence • Identify gaps in the prospect journey and recommend nurture, re-engagement, or conversion programs • Build and launch automated email journeys, nurture programs, follow-up sequences, and triggered communications • Manage email production, including content coordination, responsive formatting, personalization, testing, approvals, scheduling, and quality assurance • Develop or edit email copy and calls to action with campaign, content, and Product Marketing stakeholders • Develop audience and contact strategies based on persona, industry, account tier, lifecycle stage, engagement, intent, product interest, and campaign history • Define segmentation, personalization, suppression, and eligibility requirements • Own always-on and campaign-specific nurture programs • Build follow-up journeys for webinars, events, content engagement, digital behavior, and high-intent actions • Develop re-engagement programs for inactive leads, stalled accounts, previous high-intent prospects, and closed-lost opportunities • Develop an A/B and multivariate testing roadmap • Monitor deliverability, inbox placement, bounce rates, unsubscribe rates, spam complaints, engagement, and list health • Identify performance issues and improve content, cadence, segmentation, personalization, or technical setup • Monitor email and lifecycle performance across engagement, conversion, progression, sales handoff, and program contribution • Build recurring performance summaries and recommend process improvements • Partner with Revenue Operations and Marketing Operations on reporting, attribution, data quality, and measurement

🎯 Requirements

• 4 or more years of B2B email, lifecycle, nurture, or marketing automation experience with direct campaign and journey ownership • Hands-on experience building automated programs in Marketo or another major marketing automation platform • Demonstrated success developing nurture, re-engagement, lead-conversion, segmentation, or personalization programs • Strong knowledge of email production, responsive design, quality assurance, testing methodologies, deliverability, list management, and contact strategy • Experience using analytics to evaluate campaign performance and make optimization recommendations • Strong writing and editing skills with an understanding of message sequencing and calls to action • Excellent project-management skills and ability to coordinate multiple sends, campaigns, and stakeholder inputs • Ability to work independently while collaborating across a distributed marketing and go-to-market organization • Preferred: advanced Marketo experience, Salesforce, B2B SaaS, account-based marketing, HTML/CSS, deliverability tools, data-enrichment or account-intelligence platforms, privacy/accessibility requirements, and AI tools

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Flexible Spending Accounts • PTO • Paid and Floating Holidays • 401k with Company match and immediate vesting • Company-funded Life Insurance • Employee Assistance Programs • No-cost Mental Health Benefits • Annual Bonus Opportunity of 10%