Regional Growth Marketing Manager

🔥 3 hours ago

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Novidea

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

🛡️ Insurance

☁️ SaaS

🤝 B2B

💰 $30M Series C - Novidea on 2024-04

Insurance • SaaS • B2B

Novidea is a cloud-native, data-driven insurance management platform built on Salesforce that serves brokers, MGAs, coverholders and London Market participants. It digitalises the insurance distribution lifecycle—connecting front, middle and back office processes including quoting, policy administration, claims tracking, accounting, document generation and customer portals—while providing real-time, actionable intelligence and a customizable workflow/automation framework. Novidea offers an open API architecture for integrations and extensibility, supports multi-entity and multi-country deployments, and positions itself as a B2B SaaS solution focused on improving efficiency, compliance and growth for specialty insurance distributors.

📋 Description

• Own and execute regional marketing programs designed to generate pipeline, accelerate opportunities, and support strategic revenue growth. • Execute localized marketing campaigns across digital, social media, PR, and industry channels. • Build and strengthen Novidea’s market presence and profile across regional insurance and Insurtech communities. • Own regional marketing contribution targets through focused demand generation and account engagement initiatives. • Partner closely with Sales Leadership and SDR teams to align marketing activity with strategic target accounts, pipeline priorities, and regional growth plans. • Collaborate with Global Marketing and Product Marketing teams to localize messaging, campaigns, product positioning, and content for regional markets. • Track and report on campaign performance, pipeline contribution, conversion metrics, and event ROI, providing recommendations for continuous optimization. • Support customer advocacy, reference programs, and strategic customer engagement initiatives within the region. • Execute account-based marketing (ABM) and intent-led marketing programs aligned to enterprise sales motions. • Build relationships with key industry associations, partners, media contacts, and event organizations across the insurance market. • Maintain strong alignment with global brand standards and go-to-market priorities.

🎯 Requirements

• 3+ years of experience in B2B marketing, field marketing, growth marketing, or regional marketing roles within SaaS, technology, or Insurtech environments. • Experience executing integrated marketing campaigns across digital, field, and account-based marketing channels. • Experience supporting enterprise or complex B2B sales environments. • Strong understanding of pipeline generation, marketing attribution, and campaign ROI measurement. • Ability to engage confidently with senior commercial stakeholders and external industry audiences. • Experience working within fast-growth or scale-up organizations is highly advantageous. • Experience within SaaS, technology, and/or Insurtech organizations is strongly preferred.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Remote work options