Copywriter – Part-time Contractor

🔥 5 minutes ago

🐊 Florida – Remote

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⏱ Part Time

🟡 Mid-level

🟠 Senior

📝 Copywriter

👻 Ghost score 10%

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Logo of Now Optics

Now Optics

501 - 1000 employees

🏥 Healthcare

⚕️ Healthcare Insurance

🛒 Retail

Healthcare • Healthcare Insurance • Retail

Now Optics is a leader in the eye health industry, providing innovative and accessible eye care solutions to enhance patients' quality of life. As one of the top 15 largest optical retailers in the United States, Now Optics focuses on delivering exceptional eye care experiences through its retail and corporate operations, including the Stanton Optical brand and the Physician Eyecare Group.

📋 Description

• Write clear and engaging copy for social media, email campaigns, and web content • Create copy for Google Ads, PMax, YouTube Ads, and other paid media platforms • Develop SEO, AEO, and GEO-targeted content to improve visibility and relevance • Edit and proofread marketing materials for accuracy, clarity, and brand consistency • Collaborate with the Senior Copywriter and cross-functional teams on cohesive campaigns • Research subject matter or interview experts to develop content • Stay current with digital marketing trends, best practices, and emerging tools • Develop customer-focused content aligned with customers’ needs, desires, and lifestyles • Contribute to brainstorming and creative ideation sessions • Manage multiple projects and meet deadlines in a fast-paced environment • Recommend and test copy to refine messaging and optimize results

🎯 Requirements

• Bachelor’s degree in Communications, Journalism, English, Marketing, or a related field • 5+ years of experience in digital copywriting, preferably within retail, healthcare, or a similar industry • Portfolio showcasing a range of digital copy, including SEO-optimized content, paid media, and social media campaigns • Experience working in the optical industry is a plus • Adaptability to AI tools to optimize workflow • Strong knowledge of digital copywriting best practices, including SEO, AEO, and GEO targeting • Exceptional proofreading and editing skills with a keen eye for detail • Experience writing for Google Ads, YouTube Ads, and other paid media platforms • Ability to adapt to established brand voice and tone across various campaigns • Familiarity with content management systems (CMS) and project management tools like Asana is a plus

🏖️ Benefits

• Part-time contractor arrangement • Remote work • Opportunity to contribute to a positive and cohesive culture • Collaborative work environment • Equal employment opportunity (EOE)

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