Demand Generation Manager

🔥 24 minutes ago

🇺🇸 United States – Remote

💵 $95k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Ocient

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $132k Venture Round on 2022-07

Consulting • Healthcare • Logistics

Ocient is a company that specializes in hyperscale data warehouse solutions. Their technology is designed to deliver real-time analytics and manage complex data sets efficiently. Ocient provides tailored solutions that can be deployed either in the cloud or on-premises, leveraging industry-standard hardware. They focus on offering high performance, energy-efficient solutions that are cost-effective and optimized for various industries such as AdTech, Telecom, Government, Financial Services, Operational IT, and Geospatial sectors. With a strong emphasis on security and compliance, their platform supports SQL workloads, data pipelines, and machine learning capabilities. Founded in 2016, Ocient strives to tackle large-scale data analytics challenges by providing end-to-end solutions and expert management services.

📋 Description

• Lead demand generation for OcientAIQ across digital acquisition, website conversion, and lifecycle marketing • Own SEO and AEO strategy and execution, including keyword and topic strategy, technical SEO, and AI-driven answer engine optimization • Manage paid search, paid social, and remarketing across Google and LinkedIn, including budgets, audiences, testing, optimization, and agency partners • Partner with Sales, Business Development, and GTM leads to align campaigns with buyer journeys and pipeline goals • Determine effective audiences, channels, content marketing, and offers • Use performance data to recommend investment, adjustments, and tests • Build and maintain campaign audiences, segmentation, target lists, lookalikes, remarketing audiences, and intent signals • Partner with Marketing Operations to maintain database health and reliable targeting data • Own website conversion rate and optimize gating, forms, calls to action, conversion paths, landing pages, and messaging • Build repeatable conversion optimization frameworks and playbooks across verticals and regions • Own email and nurture programs from architecture and strategy through execution and optimization • Build and optimize HubSpot workflows, lists, forms, segmentation, email campaigns, and nurture programs • Manage email segmentation, deliverability, engagement, and nurture paths through qualified conversations • Partner with Content and Field & Events on webinar strategy and execution • Own integrated demand campaign strategy, planning, execution, budget management, and flighting • Provide landing pages, email flows, paid support, and tracking for campaigns led by other teams • Own digital-sourced pipeline contribution, cost per lead, and channel performance • Report channel and campaign performance weekly and pipeline contribution and ROI monthly • Turn campaign performance into market intelligence and coordinate improvements with Sales, Business Development, Product, and other teams • Test and evaluate new platforms and channels, including G2 and other intent or review-based platforms

🎯 Requirements

• Remote (US Based Only) • Must be authorized to work in the United States; Ocient cannot sponsor or transfer any visas, including OPT, EAD, H1B, and H4 • Four to seven years in B2B demand generation • At least two years owning paid media, SEO, or both directly • Experience developing demand generation strategies from business or pipeline goals • Hands-on HubSpot experience with workflows, lists, forms, segmentation, and email • Working knowledge of Salesforce and HubSpot integration • Experience building nurture programs from scratch • Familiarity with complex, high-value enterprise sales cycles and technical buyers • Hands-on experience using AI tools in day-to-day marketing work • Demonstrated experience using data and experimentation to interpret performance, develop hypotheses, test ideas, and recommend next steps • Strong written and verbal communication skills • Experience briefing agency partners, developing campaign messaging, and presenting plans and results • Collaborative, cross-functional experience partnering with Sales, Business Development, RevOps, and Content • Exceptional candidate: experience marketing to telecom, AdTech, financial services, or the public sector • Exceptional candidate: experience marketing infrastructure software, data platforms, or AI technologies • Exceptional candidate: familiarity with intent data platforms and tools like G2 • Candidates must have a camera on for the duration of video interviews • Video filters, face-altering effects, and virtual backgrounds are not permitted during interviews

🏖️ Benefits

• Remote-first work arrangement • Video interviews conducted remotely • Equal employment opportunity and reasonable accommodation support

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