Digital Marketing Contractor – Google Analytics

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🔥 36 minutes ago

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OHO Interactive

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

📚 Education

⚕️ Healthcare Insurance

B2B • Education • Healthcare Insurance

OHO Interactive is a digital marketing agency that partners with ambitious clients to create compelling digital experiences. They specialize in higher education website development, digital enrollment marketing, and healthcare marketing. OHO Interactive focuses on areas such as user research, CMS development, content strategy, SEO, and digital marketing to support higher education institutions, healthcare organizations, and non-profits. With expertise in redesigning websites and driving digital transformation, the agency aims to enhance client engagement and success across multiple sectors.

📋 Description

• Perform Google Analytics Audits. Assess the analytics environment and configuration of an existing website to ensure it's set up to effectively track user behaviors. • Identify on-site user behaviors that provide insight into how the client’s site might best fulfill user needs. • Assess incoming traffic sources and destinations to provide insight into how users arrive at the site and how engaged those users may be. • Implement and Manage Google Tag Manager (GTM). Set up and configure GTM containers, tags, triggers, and variables for client websites. • Build and maintain data layer implementations to support accurate, reliable tracking. • Test and troubleshoot tag implementations using GTM’s preview mode to ensure data accuracy. • Install, Setup and Configure Google Analytics 4 (GA4). Participate in kickoff meetings and discovery workshops to understand client and strategy team data needs. • Evaluate current analytics setup, surfacing and correcting any limitations or inefficiencies. • Develop recommendations for user behaviors and website goals to track. • Configure events, website goals tracking and custom data explorations. • Present configurations to client and internal strategy teams. • Deliver half-day trainings to clients on how to use GA4 to obtain and analyze key website performance metrics. • Develop Dashboards in Google Looker Studio. Work with clients to identify key metrics. • Build and format data dashboards in Google Looker Studio. • Integrate CRM data, as necessary. • Present dashboards and educate clients on their use.

🎯 Requirements

• 5+ years of experience using Google Analytics and Google Tag Manager to assess website user behaviors • Experience configuring events, website goals tracking and custom data explorations using Google Analytics 4 • 3+ years of experience building data dashboards in Google Looker Studio (formerly Google Data Studio) • Experience creating insightful, actionable, and accurate reports and insights to inform data strategies • Strong evaluation, problem solving and decision-making ability • Excellent written and verbal communication skills • Ability to work well under pressure and flexibility to adapt to demands as needed • Deadline-driven, organized and detail-obsessed • Self-motivation and the ability to self-manage • Demonstrates a strong sense of ownership and accountability • Naturally curious and proactive in gathering necessary context • Asks thoughtful questions to drive informed decision-making • Independently sees projects and tasks through to completion