Senior Growth Manager, SEA

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OKX

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2017

₿ Crypto

🌐 Web 3

💳 Fintech

Crypto • Web 3 • Fintech

OKX is a cryptocurrency exchange offering a comprehensive suite of trading solutions for both retail and institutional investors. The platform facilitates buying, selling, and trading of various cryptocurrencies with low fees, powerful tools like trading bots, and deep liquidity markets. OKX provides services such as quick crypto conversion, a liquid marketplace, and managed trading. It serves institutional traders with an advanced API connectivity, historical market data, and a robust OTC liquidity network. The company aims to ease the crypto trading and buying process, even integrating with Web3 technologies and offering educational resources for new users.

📋 Description

• Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements. • Partner with product and compliance teams to localise the product experience for SEA users. • Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption. • Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture. • Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs. • Work with creative, brand, and localisation teams to develop market-relevant messaging and assets. • Analyse campaign performance, extract actionable insights, and iterate rapidly. • Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities. • Drive go-to-market execution for new product launches and features in the three markets. • Champion user research and local market insights to shape product roadmap priorities. • Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.

🎯 Requirements

• 5–8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on SEA markets. • Proven track record of driving measurable growth in Southeast Asia — ideally across multiple markets simultaneously. • Strong analytical skills; comfortable working with data tools (SQL, Amplitude, Mixpanel, or equivalent) to derive insights and drive decisions. • Experience managing multi-channel campaigns end-to-end, including budget ownership and performance reporting. • Solid understanding of product growth mechanics — referral programmes, activation funnels, lifecycle marketing, and feature adoption. • Excellent cross-functional collaborator; able to work effectively with product, design, compliance, and regional leadership • Fluency in English required; proficiency in Filipino, or Bahasa Indonesia is a strong plus. • Experience in fintech, crypto, or consumer apps is preferred.

🏖️ Benefits

• Competitive total compensation package • L&D programs and Education subsidy for employees' growth and development • Various team building programs and company events • More that we love to tell you along the process!