Market & Service Development Director

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OnTrac

5001 - 10000 employees

Founded 1986

📦 Logistics

🛍️ eCommerce

🚗 Transport

Logistics • eCommerce • Transport

OnTrac is a regional alternative parcel carrier and logistics provider focused on e-commerce and residential delivery. It operates a coast-to-coast network (promoting itself as the largest alternative carrier network), offering ground services, an economy “Ground Essentials” product, and a new Express 2–3 day coast-to-coast service launching in 2026. OnTrac also provides custom logistics and business-to-business critical deliveries (including healthcare/pharma and specialized aircraft-on-ground repair services), partners with e-commerce platforms and retailers, and runs programs for independent drivers and regional service providers. The company emphasizes faster, lower-cost alternatives to legacy carriers and 7-day/week delivery programs to improve conversion and repeat purchases for merchants.

📋 Description

• Lead identification, evaluation, and commercialization of market opportunities and service enhancements across OnTrac’s portfolio • Work directly with customers, prospective customers, strategic partners, and internal stakeholders to assess needs, test market appetite, evaluate commercial implications, and recommend development or change priorities • Translate inputs into business cases, roadmap recommendations, positioning direction, executive reporting, and cross-functional guidance • Assess customer and market appetite for new capabilities, service changes, commercial programs, and experience improvements • Define target segments, expected business impact, and whether opportunities should be prioritized, deferred, reshaped, or declined • Develop business cases covering market rationale, demand signals, commercial implications, internal requirements, launch complexity, strategic fit, and risks • Shape go-to-market direction, positioning, competitive framing, audience focus, value narratives, and launch considerations • Partner with the Senior GTM Program Manager on structured execution plans, launch discipline, and progress visibility • Lead cross-functional alignment and prepare executive-ready recommendations and reporting on progress, issues, dependencies, launch risk, and escalation needs

🎯 Requirements

• Bachelor’s degree or equivalent experience • 8–12 years of experience in ecommerce logistics, parcel, last mile, transportation, or related market-facing roles • Experience in service development, commercial strategy, product marketing, business development, or GTM leadership • Demonstrated experience working across Commercial, Operations, IT, Pricing/Finance, and customer-facing teams to evaluate or launch complex offerings, service changes, or strategic programs • Strong experience developing business cases, market rationales, positioning, and executive recommendations • Ability to work directly with large customers, strategic partners, and senior external stakeholders to assess needs and inform roadmap direction • Experience in U.S. ecommerce parcel delivery, last-mile logistics, or related services/technologies preferred • Ability to travel occasionally as needed (<20%) • Excellent executive communication skills, including presentations, decision memos, issue summaries, and progress reporting • Strong judgment in prioritization, opportunity assessment, positioning, and balancing customer demand against internal feasibility • Ability to translate fragmented, ambiguous, or conflicting inputs into clear recommendations, priorities, sequencing, dependencies, and expected business value

🏖️ Benefits

• Medical, Dental, and Vision insurance • HSA and FSA options • Life and Disability coverage (basic and voluntary) • Voluntary Accident, Critical Illness, Identity & Fraud Protection, Auto & Home, and Pet Insurance • Competitive benefits and 401(k) with company match • Referral Bonus Program - Up to $500 per referral! • Paid Time Off including Holiday pay • Employee Assistance Program • Safe and clean work environment

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