Digital Advertising Associate

🕒 October 7

🍂 Massachusetts – Remote

infoinfo

💵 $60k - $70k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🚫👨‍🎓 No degree required

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Logo of OpenClinica

OpenClinica

51 - 200 employees

Founded 2004

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Private equity on 2023-03

Healthcare • Consulting • Logistics

OpenClinica is a practical eClinical SaaS platform that unites electronic data capture (EDC), eConsent, eCOA, randomization, EHR-to-EDC integration, reporting & analytics, and patient recruitment tools for clinical research. Built for small to midsize sponsors, CROs, academic medical centers, and research teams, it accelerates study setup, reduces data queries, and supports compliance with robust customer success, onboarding, and 24/5 support. The platform powers thousands of studies worldwide and is used by pharma, biotech, medtech, government, and academic institutions to run more efficient clinical trials and improve patient enrollment and data quality.

📋 Description

• Manage a portfolio of paid advertising campaigns, including campaign creation, optimization, and creative testing • Identify problems and advertising tactics to improve campaign performance, efficiency, and lead quality • Manage ad spend to keep campaigns on budget while meeting performance targets • Guide creation of campaign content, including ads, web pages, and screening forms • Support marketing plans and strategies through digital marketing projects • Collaborate with the Customer Success team and provide updates on developments affecting campaign performance • Perform quality assurance checks on creative assets and campaign setups before launch • Contribute ideas for product features, marketing analytics, and study-performance optimization

🎯 Requirements

• Bachelor’s degree in a related field preferred, or equivalent hands-on experience in digital marketing • 2+ years of professional experience in a digital marketing role • Hands-on experience managing Meta advertising campaigns (Facebook/Instagram) • Solid understanding of paid digital channels including social, search, display, and video • Track record of driving leads through paid advertising while successfully managing multiple campaigns or clients • Exceptional attention to detail • Ability to synthesize complex or technical information into clear, compelling ad copy and messaging • Ability to analyze performance metrics, draw insights, and use findings to make decisions • Highly organized with ability to manage several campaigns or initiatives concurrently • Strong communication and cross-team collaboration skills • Comfortable using AI tools • Preferred: Experience with Google Ads or programmatic advertising platforms • Preferred: Familiarity with analytics tools such as Google Analytics, Looker, or similar • Preferred: Experience in data analysis and translating findings into actionable recommendations • Preferred: Experience with A/B testing and creative experimentation

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