SVP, Marketing

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OpenLoop

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

💼 Consulting

⚖️ Legal

📦 Logistics

💰 $15M Series A - OpenLoop Health on 2023-03

Consulting • Legal • Logistics

OpenLoop is a white-label telehealth platform and managed services provider that helps organizations launch and scale virtual care programs. It combines SaaS-based, brandable technology (scheduling, booking, payments, EHR/API integrations) with clinical staffing, credentialing, payer coverage and RCM, regulatory/legal support, and 24/7 patient support. OpenLoop serves health plans, hospitals and health systems, retailers, employers and digital health companies with AI-powered operations, a nationwide clinician network and broad insurance coverage including Medicare and Medicaid.

📋 Description

• Own marketing strategy and execution across demand generation, product marketing, lifecycle marketing, brand, and design, with outcomes tied directly to company revenue • Lead inbound and outbound pipeline generation across self-service and B2B outbound/sales-assisted acquisition motions • Own product marketing enablement for internal sales and customer success teams and external market-facing audiences • Lead the brand and design function, including positioning, identity, and campaign execution for OpenLoop and its portfolio companies • Build event marketing as a new function • Introduce metrics-driven operating rigor with KPIs, dashboards, and regular measurement • Coach and develop the marketing team while implementing prioritization frameworks and scalable systems • Partner with Sales/Revenue leadership to align self-service and outbound motions • Represent marketing to executive leadership • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience • 12+ years of B2B marketing experience • Senior leadership experience scaling multi-function marketing organizations • Proven experience running self-service and B2B/outbound funnels simultaneously without cannibalization • Experience building systematic marketing operations with metrics, reporting, and prioritization frameworks in a high-growth environment • Strong people leadership across demand generation, product marketing, lifecycle marketing, brand, and design • Growth marketing mindset and ability to guide brand and design teams without being a hands-on practitioner • Hands-on comfort using AI to improve marketing productivity, execution speed, and decision-making • Excellent executive communication and storytelling skills • Comfort operating in a fast-moving, high-accountability environment

🏖️ Benefits

• Medical, Dental, and Vision plans • Flexible Spending/Health Savings Accounts • Flexible PTO • 401(k) + Company Match • Life Insurance • Pet insurance