VP, Marketing, eComm

🕒 July 7

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OpenLoop

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

☁️ SaaS

🤝 B2B

🏢 Enterprise

💰 $15M Series A - OpenLoop Health on 2023-03

SaaS • B2B • Enterprise

OpenLoop is a white-label telehealth platform and managed services provider that helps organizations launch and scale virtual care programs. It combines SaaS-based, brandable technology (scheduling, booking, payments, EHR/API integrations) with clinical staffing, credentialing, payer coverage and RCM, regulatory/legal support, and 24/7 patient support. OpenLoop serves health plans, hospitals and health systems, retailers, employers and digital health companies with AI-powered operations, a nationwide clinician network and broad insurance coverage including Medicare and Medicaid.

📋 Description

• Build and Lead: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analysts. • Channel Management: Execute and manage complex campaigns across multiple channels, including Meta, Google, and Affiliates. • Life Cycle Marketing: Own the full customer journey, including email, SMS, and abandoned cart recovery strategies. • Creative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize results. • Advanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical models. • AI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovation. • Strategic Growth: Own demand generation analytics and "activation" campaigns to drive revenue from new customers. • Collaboration: Partner cross-functionally within our relatively flat organizational structure to bring new ideas to the table.

🎯 Requirements

• 10+ years of marketing experience, heavily focused on Direct-to-Consumer (DTC) or E-commerce environments. • Proven experience in AI-driven marketing operations is a requirement for this role. • Deep experience with metrics such as CAC, LTV, and payback periods, with the ability to use advanced modeling to drive these levers. • Recent experience (within the last 3 years) executing campaigns directly within ad platforms and marketing automation tools. • Proven ability to work independently and a comfort with "creating the path" rather than just walking it. • Strong ability to communicate clearly across the team and at executive levels. • Experience in the Healthcare or Telehealth industry. • Previous agency experience is a plus.

🏖️ Benefits

• Medical, Dental, and Vision plans • Flexible Spending/Health Savings Accounts • Flexible PTO • 401(k) + Company Match • Life Insurance, Pet insurance, and more