Product Marketing Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $140k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Opensend

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

📣 Marketing

💼 Consulting

🛍️ eCommerce

Marketing • Consulting • eCommerce

Opensend is a leading marketing technology platform that specializes in identifying and converting engaged website visitors into potential customers. By capturing first-party data, including email addresses and device identifiers, Opensend enables businesses to enhance their retargeting strategies and achieve high return on investment through automated email sequences and targeted advertising. Trusted by thousands of brands, Opensend streamlines the user acquisition process, helping companies grow their email lists and drive significant revenue increases without reliance on traditional advertising methods.

📋 Description

• Shape product positioning and messaging across products, buyer personas and use cases • Lead product launches and go-to-market initiatives from positioning and launch planning through sales readiness, adoption and performance measurement • Create sales and customer success enablement materials, including pitch decks, demo narratives, competitive battlecards, objection-handling guides and training • Track competitors and market trends and use customer feedback and win/loss insights to shape positioning • Develop case studies, use cases and proof points demonstrating product value • Create messaging and enablement that drive customer adoption and expansion across the Opensend platform • Partner with Product, Sales, Demand Generation and Customer Success on product stories for campaigns, website content and partner marketing • Help shape go-to-market strategy as Opensend expands its product suite and enters new markets • Connect product innovation to market opportunity through clear stories, defined audiences and measurable business impact

🎯 Requirements

• Five or more years in product marketing, including three or more in B2B SaaS • Strong positioning and messaging skills, translating complex technical products into clear, compelling value propositions • Proven experience owning go-to-market strategy, from positioning and launch planning to sales enablement and adoption • Experience creating enablement materials, including pitch decks, competitive battlecards and product collateral • Strong understanding of B2B buyer journeys, customer personas, competitive landscapes and market dynamics • Excellent writing, storytelling and presenting skills • Ability to explain technical products to technical and nontechnical audiences • Comfortable leading a training session or recording a video • Experience collaborating with Product, Sales, Demand Generation and Customer Success teams • Analytical, self-directed approach with ability to prioritize, measure impact and execute in a fast-paced environment • Experience in martech, adtech or data-driven marketing platforms, especially those sold to ecommerce and DTC marketers or their agencies • Familiarity with Shopify, Klaviyo and related marketing technology ecosystems • Experience launching new product lines, entering new markets or defining new product categories • Experience leading competitive intelligence, win/loss analysis or customer research that shaped positioning and go-to-market strategy • Experience at a high-growth B2B SaaS company

🏖️ Benefits

• Equity and benefits follow the approved offer framework