Product Marketing Lead

🔥 6 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $100k - $150k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Bizzabo

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

✈️ Travel

Consulting • Marketing • Travel

Bizzabo is a comprehensive event management platform that powers immersive in-person, virtual, and hybrid experiences. It provides an Event Experience OS that allows users to manage events, engage audiences, and deliver significant business outcomes while prioritizing attendee data privacy. Bizzabo serves a diverse array of clients, ranging from Fortune 100 companies to scaling tech firms, and plays a key role in event networking, discovery, promotion, and ticketing.

📋 Description

• Own positioning and messaging for Bizzabo's Event Experience OS • Translate agentic capabilities into clear value for enterprise event leaders • Run product launches end to end, including launch narratives, pricing and packaging input, launch plans, field readiness, and customer communications • Own competitive intelligence, battlecards, objection handling, and win/loss analysis • Build sales enablement materials including pitch narratives, demo storylines, one-pagers, and RFP content • Train Sales and Solutions teams on new capabilities • Lead analyst relations with Forrester, Gartner, G2, TrustRadius, Capterra, and Gartner Peer Insights • Develop customer case studies, reference programs, and supporting metrics • Drive customer adoption through release communications, programs, and executive business review content • Maintain the messaging, product, and competitive knowledge source of truth powering Claude Skills • Report directly to the Co-founder and CMO • Collaborate with Product, Sales, Account Management, Brand, Demand Generation, and Enablement

🎯 Requirements

• 5+ years of product marketing experience in B2B SaaS selling to mid-market and enterprise buyers • Experience as the lead or sole product marketer • Experience using AI agents, ideally Claude, to automate real GTM workflows • Track record positioning complex platforms for business and technical buyers • Track record winning against an entrenched incumbent • Strong sales enablement experience • Hands-on experience with analyst relations, ideally including a Forrester Wave or Gartner Magic Quadrant evaluation • Excellent writing skills • Ability to work independently and build without a large team • Experience with Claude Cowork, Claude Skills, or similar agentic tools (nice to have) • Experience in event technology, martech, or another platform sold to marketing teams (nice to have) • Experience marketing agentic or AI-first products to enterprise buyers (nice to have) • Experience with a three-sided value story involving organizers, attendees, and sponsors (nice to have) • Fluency with Salesforce, HubSpot, and Gong (nice to have)

🏖️ Benefits

• Generous time-off benefits • Quarterly mental health days • Quarterly team-building events (Bizzabreaks) • Comprehensive insurance options with employer premium coverage • 401(k) plan with employer matching • Equity program • Paid parental leave • Sabbatical leave on milestone anniversaries (BizzaBirthdays) • Use of Claude and Claude Cowork daily • Freedom to automate workflows with AI