Product Marketing Manager

Job not on LinkedIn

🔥 2 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Avalon Healthcare Solutions

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🏥 Healthcare

⚕️ Healthcare Insurance

🤝 B2B

Healthcare • Healthcare Insurance • B2B

Avalon Healthcare Solutions is a company that provides Diagnostic Intelligence and lab benefit management solutions to health plans, labs, and providers. It offers a platform and services — including genetic test management, routine test and radiology management, curated lab networks, real-time test decisioning, evidence-based policies, and analytics — to reduce unnecessary diagnostic testing, control costs, and improve care quality. Avalon emphasizes science-driven, evidence-based approaches to manage growing diagnostic complexity (particularly genetic testing and oncology), delivering operational workflows and measurable savings for health plans and other healthcare organizations.

📋 Description

• Develop and execute product go-to-market strategies for new solutions • Support product launch planning and execution • Develop business cases with product management and quantify market opportunities for build, buy, or partner approaches • Develop and maintain positioning statements, messaging frameworks, and buyer personas/Ideal Client Profiles by product and segment • Develop and execute product marketing plans, sales tools, and content across Avalon's Diagnostic Intelligence product portfolio • Conduct competitive and market intelligence and synthesize findings into actionable briefs • Create and maintain sales enablement tools, including pitch decks, one-pagers, ROI/value calculators, competitive battlecards, case studies, and objection-handling guides • Support end-to-end product launch execution, including launch playbooks, readiness criteria, cross-functional governance, and go-to-market timelines • Partner with Content & Website and freelance content-writing support to produce thought leadership assets, web content, and campaign collateral • Synthesize Voice of Customer input, NPS results, and client feedback into product marketing recommendations, customer advocacy programs, and case studies/testimonials • Collaborate with Growth & Demand Generation Marketing on messaging, campaigns, ABX programs, and launch activation events • Track and report product marketing KPIs, including launch timelines, sales enablement adoption, and pipeline/bookings contribution • Maintain product marketing governance documentation, including the Commercialization Playbook, positioning library, and competitive intelligence repository • Report to the SVP, Product Marketing & Communications

🎯 Requirements

• Minimum 5 years of product marketing experience • Direct experience in healthcare IT on the vendor/commercialization side • Experience developing positioning, messaging, and go-to-market materials for B2B healthcare technology, diagnostics, or health IT solutions • Bachelor's degree (BA/BS) in Marketing, Business, or a related field required • Experience with the Pragmatic Marketing Framework or a comparable product marketing methodology • Strong Microsoft Office skills (Word, PowerPoint, Excel) • Experience with CRM (Salesforce.com or similar) and a product/market requirements tool • Ability to translate complex or clinical concepts into clear, compelling commercial narratives • Experience working with and coordinating oversight of third-party contractors and consultants • Strong organizational and cross-functional collaboration skills • Ability to manage multiple concurrent launches and deliverables against deadlines • Ability to travel up to 25% • Experience gained solely within a health plan's internal product organization does not satisfy the requirement • Required certification: None required

🏖️ Benefits

• Remote work eligibility • Quarterly travel to Avalon's corporate office in Tampa, Florida • Travel to industry conferences, Avalon-hosted events, client and prospect visits, and advisory councils