Head of Lifecycle, Brand Marketing

🔥 7 minutes ago

🇺🇸 United States – Remote

💵 $148k - $222k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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OppFi

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

💼 Consulting

🛡️ Insurance

💳 Fintech

💰 $250M Post-IPO Debt on 2023-07

Consulting • Insurance • Fintech

OppFi is a financial technology company dedicated to providing safe, simple, and more affordable access to credit for the 60 million Americans who lack traditional options. The company focuses on helping consumers who are excluded from traditional credit systems by offering them the opportunity to rebuild their financial health. OppFi aims to assist those who live paycheck to paycheck and may not have enough savings to cover unexpected expenses. With a mission to enhance financial accessibility, OppFi strives to deliver quick, respectful, and effective customer service.

📋 Description

• Lead the strategy and evolution of OppFi’s customer lifecycle, focusing on acquisition and retention • Own the OppFi brand, including creative design and content • Manage end-to-end lifecycle strategy across prospects, first-time customers, repeat customers, and disengaged customers • Collaborate with Product, Marketing, Engineering, Operations, Legal, Finance, and Executive Leadership • Develop communication strategies to increase customer conversion at every touchpoint • Drive the communications strategy and roadmap across Email, SMS, and Website • Act as the primary strategic owner of Braze platform architecture • Partner with Data to develop customer cohorts, identify lifecycle drop-off points, and uncover value-driving interventions • Lead communications for payments, servicing, collections, and other operational transactions • Partner with Product leaders to deliver integrated product marketing experiences • Own lifecycle KPIs and regularly escalate metrics to senior leadership • Define and own brand and creative standards, voice, and tone • Represent brand and creative in executive leadership forums and shape company-wide go-to-market strategy • Use consumer insights and business intelligence to refine customer design targets, brand positioning, and brand identity • Monitor NPS, competitive intelligence, and qualitative insights to assess customer experience • Lead, mentor, and scale a team of Lifecycle Marketers, Design, and MarTech with 4+ direct reports • Recruit and mentor talent and foster an engaged, success-motivated team culture • Promote a supervised test-and-learn environment to improve marketing returns and efficiencies

🎯 Requirements

• 10+ years of marketing experience with a focus in customer marketing • 6+ years inspiring, managing, and coaching people and teams • FinTech experience and knowledge of working in a highly regulated environment • Ability to break down complex problems, navigate white space, and prioritize multiple initiatives • Ability to develop strategic roadmaps that meet and exceed KPIs • Strong brand expertise, including tone, voice, look, and feel • Ability to collaborate within cross-functional teams and build strong relationships • Outstanding communication skills and ability to establish credibility with stakeholders • Ability to identify industry trends and best practices • Experience delivering marketing via CRM, specifically the Braze Platform • Familiarity with Figma, Monday, Jira, and similar design, prototyping, project, program management, and development lifecycle tools • Hands-on ability to perform key marketing updates in large-scale CRM platforms • Understanding of basic marketing law and guidelines • Demonstrated ability to manage a team of 4+ direct reports

🏖️ Benefits

• Performance-based bonuses • Equity grants • Flexible, remote environment • 401(k) matching program • Generous paid time off • Medical coverage • Dental coverage • Vision coverage • Tuition reimbursement • DoorDash DashPass • Figo pet insurance • Rocket Lawyer • Access to LinkedIn Learning • Fringe lifestyle benefits platform

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