Demand Generation Manager

🔥 15 minutes ago

🇺🇸 United States – Remote

💵 $85k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Orkes

WebsiteLinkedInAll Job Openings

1 - 10 employees

🏥 Healthcare

📦 Logistics

💼 Consulting

Healthcare • Logistics • Consulting

Orkes is a company specializing in workflow orchestration across various sectors, enabling organizations to streamline operations, automate processes, and accelerate innovation. The Orkes platform provides tools for microservices, API orchestration, event-driven architecture, and AI integration, allowing users to build, secure, and manage distributed workflows efficiently. With features designed for developers, Orkes addresses challenges in scalability, observability, and security while enhancing developer agility and reducing complexity. It empowers industries like financial services, media, telecommunications, healthcare, and logistics to modernize applications and infrastructure. Orkes also offers comprehensive support for cloud-based and enterprise-grade solutions, helping companies optimize their development and operational workflows.

📋 Description

• Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms. • Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts. • Continuously test, measure, and optimize campaigns using data-driven insights to refine targeting, messaging, and execution. • Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI. • Collaborate with cross-functional teams to create compelling campaigns that resonate with the audience. • Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities contribute meaningfully to revenue growth. • Report performance insights and recommendations to senior executives. • Report to the Head of Marketing.

🎯 Requirements

• 3+ years of experience in demand generation, growth marketing, or digital marketing, ideally within a VC-backed startup environment at the Series B, C, or D stage, with a proven track record of driving pipeline growth. • Strong analytical skills, with hands-on experience running growth experiments across demand channels, performing A/B testing, and presenting performance insights and recommendations to senior executives. • Expert in paid search, and hands-on experience with LinkedIn Ads, and other digital channels. • Deep understanding of ABM strategies, including account selection, personalized campaigns, and sales alignment. • Experience planning and executing in-person events with measurable impact on lead generation and pipeline acceleration. • Strong analytical skills—comfortable with data analysis, A/B testing, and reporting to optimize performance. • A results-driven mindset, with a passion for experimentation and a bias for action. • Experience in B2B SaaS marketing, particularly in developer-focused or enterprise technology markets. • Experience executing campaigns on both Paid Search and LinkedIn without agency support. • Experience leveraging ABM to reduce reliance on paid ads. • Proficiency with HubSpot, 6sense, and other MarTech tools. • Ability to thrive in a fast-paced, high-growth environment and build programs from the ground up. • Transferable skills may be considered; applicants need not satisfy every listed requirement.

🏖️ Benefits

• Comprehensive health coverage including medical, dental, and vision • Flexible PTO • Support for personal development

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