Senior Director, Marketing – Rare Neurology

🕒 June 29

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Otsuka Pharmaceutical Companies (U.S.)

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💊 Pharmaceuticals

🏥 Healthcare

🧬 Biotechnology

Pharmaceuticals • Healthcare • Biotechnology

Otsuka Pharmaceutical Companies (U. S. ) is a prominent player in the pharmaceutical manufacturing industry, dedicated to creating innovative products for better health worldwide. The company comprises two main entities: Otsuka America Pharmaceutical, Inc. (OAPI), which is focused on commercializing Otsuka-discovered and in-licensed products in North America, and Otsuka Pharmaceutical Development & Commercialization, Inc. (OPDC), which specializes in the clinical development and global registration of innovative healthcare solutions, particularly in the field of neuroscience.

📋 Description

• Lead, develop, and inspire a high-performing Marketing and TLL organization, fostering a culture of accountability, urgency, and innovation. • Build and maintain a deeply patient-centric culture, ensuring teams remain connected to patient impact in every decision. • Attract, coach, and retain top talent; create development pathways that strengthen capabilities in rare/ultra-rare disease commercialization. • Communicate regularly with Executive Leadership, providing clear, data-driven insights and recommendations. • Drive a culture of ownership, speed, and decisiveness in a fast-moving launch environment. • Lead end-to-end pre-launch and launch strategy and execution in the US. • Define and deliver differentiated brand strategy in a market with small patient populations, complex diagnosis pathways, and evolving standards of care. • Accountable for meeting/exceeding brand financial targets both in sales and operating income. • Ensure rapid identification of risks and opportunities, with dynamic adjustments to strategy. • Develop strategic asset plans including launch readiness, brand strategy, annual tactical plans, and budgets, as well as medium to long term plans that optimize the assets over time. • Actively contribute to market planning efforts, including forecasting, market research, and market landscape. • Adapt strategies in response to evolving disease and market landscapes, making informed decisions with incomplete data. • Champion a best-in-class patient-first approach, deeply understanding patient journeys, diagnostic challenges, and treatment barriers. • Develop innovative strategies to identify, find, and support ultra-rare patients in partnership with stakeholders. • Build strong partnerships with Key Opinion Leaders, Centers of Excellence, and advocacy groups. • Oversee both Marketing and Therapeutic Liaison (TLL) strategy and execution, ensuring tight alignment between brand strategy and field/customer engagement insights. • Drive cross-functional alignment and compliant coordinated planning across Medical Affairs, Market Access, Customer Engagement, Sales, and Global teams to execute integrated launch plans. • Strengthen cross-functional processes to enable speed, agility, and execution excellence.

🎯 Requirements

• Bachelor’s degree required; MBA or advanced degree desirable • 12+ years of biopharma commercial experience, including significant US marketing leadership • 7 years of leadership experience • Proven rare and/or ultra-rare disease launch experience • Demonstrated success in leading high-stakes launches with urgency and accountability • Experience operating in ambiguous, rapidly evolving market environments • Strong track record of strategic planning and execution, brand leadership and financial accountability, and cross-functional leadership • Deep understanding of patient journeys in rare and ultra-rare disease, and market access challenges, and KOL and stakeholder ecosystems • Experience leading and integrating Marketing and field-based insight functions (e.g., TLL, field strategy, or similar) • Strong executive presence, communication, and influencing skills • High emotional intelligence, resilience, and adaptability • Deep commitment to compliance, ethics, and patient impact • Extensive knowledge of commercial compliance and all laws and regulations that govern promotional and non-promotional activities. • Current US work authorization required • Ability to travel domestically and internationally. Up to 30-50% travel is required, based upon business needs

🏖️ Benefits

• Comprehensive medical, dental, vision, prescription drug coverage • Company provided basic life insurance • Accidental death & dismemberment coverage • Short-term and long-term disability insurance • Tuition reimbursement • Student loan assistance • A generous 401(k) match • Flexible time off • Paid holidays • Paid leave programs • Other company provided benefits