Senior PPC Specialist

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Ovation Law Firm

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

👥 B2C

B2C

Ovation Law Firm is a California-based personal injury law firm that represents accident and injury victims across the state. The firm focuses on car, truck, rideshare (Uber) and motorcycle accidents, pedestrian and dog-bite injuries, spinal cord injuries, and lemon law matters. Ovation offers contingency-fee representation (clients pay nothing unless the firm wins), handles upfront case costs, provides 24/7 availability, free case evaluations, and multiple California offices with willingness to meet clients at their location; it also coordinates with licensed co-counsel for out-of-state matters.

📋 Description

• Own and optimize Google Ads and YouTube campaigns focused on lead generation • Develop and refine campaign structures based on intent, geography, and performance data • Conduct ongoing search term analysis and implement strong negative keyword strategies • Monitor Auction Insights, impression share, and competitive positioning • Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions • Drive campaign structure development, A/B testing, and automation strategy to maximize performance • Use GA4 and Google Search Console to analyze performance trends and surface opportunities • Evaluate performance based on true CPA and signed cases, not just CPL • Track lead flow and monitor lead quality across platforms • Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies • Lead landing page improvements and conversion-rate optimization efforts • Own PPC reporting, including weekly and monthly performance and lead-quality reports, and ensure accurate data collection across campaigns • Organize and analyze marketing data using tools like GA4, Looker Studio, and Excel • Manage external lead generation partners by coordinating assets, sharing feedback, and tracking lead results • Provide strategic input on budget allocation and channel mix to the Growth Marketing Director • Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing

🎯 Requirements

• 5+ years of hands-on experience managing Google Ads for lead generation • Proven experience in high-CPC industries such as legal, medical, or financial services • Deep understanding of bidding strategy, match types, and advanced performance optimization • Ability to interpret data and make independent strategic decisions based on performance trends • Track record of scaling lead-gen campaigns while improving true CPA • Advanced proficiency in GA4, Search Console, Looker Studio, and Excel • Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking • Strong written communication and attention to detail • Self-starter mindset with a proactive, accountable, ownership-driven approach to performance • Ability to thrive in and help set the pace of a fast-paced, high-performance environment • Google Ads certification (preferred)

🏖️ Benefits

• Health, dental, and vision insurance benefits • Paid time-off (PTO)