Brand and Marketing Creative Principal

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $140k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Pacaso

Pacaso

51 - 200 employees

Founded 2020

🏠 Real Estate

💸 Finance

🏨 Hospitality

Real Estate • Finance • Hospitality

Pacaso is a company that specializes in offering luxury vacation home co-ownership. It enables high-net-worth families to own shares of premium vacation homes in more than 40 markets worldwide. Pacaso manages the complexities of buying, financing, and maintaining these properties, providing a hassle-free ownership experience. With a focus on sophisticated interior design and amenities, Pacaso ensures that each home is meticulously curated for comfort and enjoyment. Through SmartStay™ technology and a network of homes, Pacaso offers flexible scheduling and the ability for owners to swap stays globally. The company also supports effortless resale options for its homes, which have historically appreciated in value.

📋 Description

• Bring Pacaso’s brand to life across visual, written and motion content • Plan and run shoots featuring owners, founders, influencers, celebrities and destinations • Write interview questions and conduct on-camera interviews • Hire and direct camera crews and photographers • Manage shot lists, casting, scheduling, locations, releases, budgets and edits • Create video assets, cutdowns, CTV and YouTube spots, and social content • Build AI-assisted creative workflows and asset variations • Manage owner testimonial programs end to end • Set photography and video standards across homes and destinations • Build and manage photographer and videographer networks • Lead marketing design across emails, ads, decks, one-sheets, print and out-of-home • Maintain the marketing design system, templates and visual craft in Figma • Direct social, content and PR partners • Own asset libraries, licensing, usage rights, renewals, vendor relationships and production budgets • Collaborate with the VP of Marketing, growth team, founders, company partners and agencies

🎯 Requirements

• Seven or more years in brand, design and creative work • At least two years in a lead role • Experience in-house at a brand people admire, at an agency that serves them, or both • Portfolio demonstrating premium work across identity, digital, print, video and campaigns • Personally designed or art-directed work • Experience building a design system

🏖️ Benefits

• Competitive base salary and meaningful equity • Discretionary time off • Premium medical, dental, and vision coverage for you and your family • Sponsored memberships to One Medical, Peloton, and WellHub • 401(k) • Paid parental leave for primary and secondary caregivers • Home office stipend • Monthly internet and cell phone reimbursement • Quarterly team gatherings • Ongoing learning and development investment

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