Media Buyer

🔥 1 minute ago

🌵 Arizona, California, +17 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🏰 Missouri – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $73k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Paleovalley

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🍽️ Food & Beverage

🛍️ eCommerce

👥 B2C

Food & Beverage • eCommerce • B2C

Paleovalley is an online retailer and brand that sells paleo-focused food products and dietary supplements. The company offers grass-fed and pasture-raised meat snack sticks (beef, venison, chicken, pork), protein powders (bone broth, whey), superfood bars, organic greens, functional supplements (omega-3, organ complexes, turmeric, electrolytes, apple cider vinegar), and pantry items like beef tallow and extra virgin olive oil. Their site emphasizes natural, pasture- or grass-fed sourcing, runs promotions (sales, free shipping thresholds), and operates a direct-to-consumer e-commerce storefront.

📋 Description

• Own Meta as a growth channel for Wild Pastures, managing campaign strategy, account structure, budget allocation, optimization, and scaling across Facebook and Instagram. • Drive profitable growth for a subscription business by managing performance against clear business objectives, including ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency. • Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies to continuously improve account performance. • Partner closely with creative strategists, editors, and designers to brief new concepts, review assets before launch, and provide actionable feedback based on performance data. • Transform performance insights into creative direction by identifying patterns, winning messaging, audience behaviors, and emerging opportunities. • Monitor account performance daily, proactively identifying trends, investigating root causes, and communicating risks, opportunities, and recommendations before they become larger problems. • Stay up to date with Meta platform changes, measurement updates, attribution best practices, and emerging direct-response advertising trends.

🎯 Requirements

• 3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands. • Demonstrated success acquiring customers profitably for subscription businesses, with a strong understanding of customer acquisition cost (CAC), customer lifetime value (LTV), retention, churn, and payback period. • A proven track record of scaling profitable campaigns while managing meaningful advertising budgets. • Experience owning a Meta account end-to-end, from strategy through execution and optimization. • Exceptional analytical skills and genuine curiosity for solving performance problems. • Strong understanding of performance marketing metrics and how they connect to overall business growth. • Experience optimizing for subscription-specific business metrics rather than first-purchase revenue alone, with an understanding of customer quality, retention, and long-term profitability. • Comfortable using analytics and attribution platforms beyond Ads Manager (GA4, Haus, Mixpanel, or similar tools are a plus). • Strong creative instincts and an understanding of what makes effective direct-response advertising. • Ability to translate performance insights into actionable creative feedback that improves future campaigns. • Experience working closely with creative teams through briefing, iteration, and testing.

🏖️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost • Generous Paid time off to support balance and rest • Paid sick time for when you need it • Six (6) paid holidays each year • Paid parental leave for growing families • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance • 401(k) with up to a 4% company match after one year of service • Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others