Marketing Manager

🔥 33 minutes ago

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160 Driving Academy

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

📚 Education

🚗 Transport

💰 $100M Private equity on 2024-08

Education • Transport

160 Driving Academy is the nation’s largest commercial driver training provider in the United States, operating 90+ locations across 32 states. It offers classroom and behind-the-wheel CDL training (including CDL Class A, ELDT, CDL refresher, Hazmat endorsement), financing options, job placement assistance, and government-funded programs. The school emphasizes safety, compliance with FMCSA and state licensing, student analytics (160 Driver Score), a student app, and short-term programs designed to prepare students for trucking careers with an advertised average graduate salary of about $57,440 per year.

📋 Description

• Create marketing content that informs, inspires, and drives action, including: website copy, landing pages, email campaigns, social media content, video concepts, & sales support materials • Help tell the 160 Driving Academy story while supporting lead generation and brand awareness. • Maintain brand consistency across all marketing channels. • Coordinate video production projects from planning through publishing, including YouTube. • Support social media strategy through: content planning, publishing, community engagement, & performance tracking • Maintain content calendars, monitor engagement, and help grow digital audiences. • Plan and execute integrated marketing campaigns supporting: Enrollment growth, brand awareness, lead generation, B2C and B2B audiences • Partner closely with the Chief Marketing Officer to align messaging and creative assets with business objectives. • Monitor campaign performance and recommend continuous improvements. • Manage marketing projects from kickoff through completion. • Coordinate with internal teams and external vendors. • Own project timelines, marketing calendars, and campaign deliverables. • Support: Website updates, landing page creation, email marketing, organic social media, & video distribution • Identify opportunities to improve customer experience and marketing performance. • Utilize analytics and data to improve results while staying current on marketing trends, emerging tools, and best practices. • Communicate location-specific marketing objectives and provide creative direction. • Support branding initiatives including: Uniforms, location signage, tractor and trailer branding, marketing activations, & events • Organize project execution and ensure accountability for field implementation.

🎯 Requirements

• 3+ years of progressive marketing experience. • Experience managing marketing campaigns, content, digital marketing, or project management. • Excellent written and verbal communication skills. • Experience supporting integrated marketing campaigns across multiple channels. • Strong organizational and project management skills. • Experience using marketing analytics and data to improve campaign performance. • Exceptional attention to detail and commitment to quality. • Experience supporting marketing events and brand activations. • Familiarity with video content planning or production workflows (Preferred). • Experience managing social media content and audience engagement (including YouTube) (Preferred). • Experience coordinating outside vendors, agencies, or production partners (Preferred). • Experience with both B2B and B2C marketing (Preferred).

🏖️ Benefits

• Competitive salary • Opportunities for personal and professional growth and development • Collaborative and inclusive work environment • Commitment to helping people build stable, well-paying careers