Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $110k / year

⏰ Full Time

🟢 Junior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Panopto

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

☁️ SaaS

📚 Education

🏢 Enterprise

💰 Private Equity Round on 2021-04

SaaS • Education • Enterprise

Panopto is an AI-powered platform designed to simplify the use of video for capturing, managing, and sharing information across organizations. It provides tools for creating, curating, and searching a library of video-based knowledge assets, making learning and training more accessible and impactful. With features like lecture capture, virtual training, and video management, Panopto serves industries such as higher education, corporate training, and more. The platform integrates AI-powered tools to enhance accessibility, engagement analytics, and knowledge discovery, supporting institutions to adapt to flexible and scalable learning and working environments.

📋 Description

• Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer. • Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects. • Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals. • Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue. • Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives. • Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities. • Within 6 Months — Integration and Audit: Complete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain points. Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity. Absorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionality. • Within 1 Year — First Measurable Impact on Corporate ARR: Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaigns. Direct corporate-focused product launches, hitting or exceeding set pipeline goals for new feature adoption. Measure and report a quantifiable lift in mid-funnel sales conversion rates resulting from rewritten sales enablement collateral. • Your Legacy — Full Ownership of Corporate Storytelling: Build the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystem. Establish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructure.

🎯 Requirements

• Direct marketing or strategic experience inside the enterprise software ecosystem, particularly within Learning Management Systems (LMS), LXPs, or knowledge systems. • Hands-on experience positioning AI capabilities or working within hybrid Product-Led Growth (PLG) business models. • A portfolio demonstrating successful entry tactics into entirely new corporate verticals or heavily regulated industrial segments.

🏖️ Benefits

• health insurance • flexible spending accounts • retirement savings plans • life and disability insurance programs • paid time off • opportunities to enroll in various benefit programs