Cengage Group
5001 - 10000 employees
📚 Education
🛍️ eCommerce
☁️ SaaS
💰 Private Equity Round on 2023-06
Education • eCommerce • SaaS
Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.
Product Marketing Manager
Job not on LinkedIn
🕒 April 30
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Cengage Group
5001 - 10000 employees
📚 Education
🛍️ eCommerce
☁️ SaaS
💰 Private Equity Round on 2023-06
Education • eCommerce • SaaS
Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.
📋 Description
• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams • Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution • Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness • Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management • Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy
🎯 Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience • Typically requires 2+ years of related experience in product marketing, marketing, or equivalent practical experience • Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, and GTM readiness • Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials • Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners
🏖️ Benefits
• Competitive salary • Discretionary incentive bonus program • Opportunities for professional development • Commitment to inclusion and belonging
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