Senior Product Marketing Manager

🕒 April 30

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $67k - $87.1k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 45%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Shape product strategy and roadmap priorities using market, customer, and field insights • Build market and customer understanding through voice-of-customer, voice-of-field, competitive analysis, and market research programs • Develop product positioning and messaging for buyers, users, and influencers • Lead go-to-market strategy and launch readiness for new products and capabilities • Coordinate messaging, market-facing collateral, enablement, timelines, and cross-functional execution • Partner with Sales Enablement to develop product messaging, demos, one-pagers, knowledge-transfer materials, and sales tools • Maintain consistent product storytelling across websites, marketing channels, events, webinars, and other customer-facing touchpoints • Drive product and industry visibility through awards, certifications, sponsorships, trade shows, events, and webinars

🎯 Requirements

• 5+ years of related product marketing experience or comparable hands-on experience • Working knowledge of positioning, segmentation, messaging, product discovery, go-to-market strategy, launch readiness, and enablement • Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into product priorities, customer messaging, and enablement materials • Effective cross-functional collaboration and day-to-day autonomy • Track record of influencing decision-making across multiple cross-functional teams • Strong written and verbal communication skills • Experience developing or supporting sales enablement assets, including one-pagers, knowledge transfer documents, and product or sales demos • Strong collaboration skills and comfort working with Product, Sales, and Marketing partners • Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a similar field

🏖️ Benefits

• Discretionary incentive bonus program with a 5% annual individual target (not guaranteed) • Comprehensive Total Rewards package • Reasonable accommodations for qualified individuals with disabilities

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