Director, Website and Brands

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $165k - $195k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 1%

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Logo of ParentSquare

ParentSquare

201 - 500 employees

Founded 2011

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

ParentSquare is a unified, AI-enhanced communication platform purpose-built for K–12 schools and districts. It centralizes mass notifications, classroom and one-to-one messaging, forms and permission slips, attendance tools, school websites, secure document delivery, payments, and analytics to streamline engagement between educators, families, and staff. The platform emphasizes two-way translation, SIS integrations, data privacy, and easy onboarding, and is delivered as a software service used by districts and schools to improve family engagement and operational workflows.

📋 Description

• Set the roadmap for parentsquare.com and remind.com and run day-to-day updates • Manage agencies for redesigns and larger website builds • Improve SEO/AEO, site speed, and demo conversion using designed tests with Marketing Analytics • Launch pages and campaigns with Product Marketing and Communications • Partner with RevOps and SDRs on how prospects research the company before sales conversations • Maintain brand guidelines across web, sales collateral, social, events, RFP responses, and case studies • Build self-serve templates and brand kits for on-brand content creation • Use AI tools to accelerate design and video production for demos, social, and sales enablement • Manage the marketing design team and request queue • Partner with Legal, Product Ops, and the AI Platform team to align sites and tools with K-12 privacy standards

🎯 Requirements

• 7+ years leading brand and/or web work, ideally in B2B SaaS • Experience running a website end to end, including agency management • Experience managing designers or a creative team • Hands-on SEO/AEO experience • Working knowledge of WordPress or Webflow • Portfolio showing both strategy and own craft • Practical experience using AI tools in a creative workflow • Bonus: EdTech or K-12 experience • Bonus: Building WordPress plugins or AI-assisted site tools • Commitment to improving students' lives through communication

🏖️ Benefits

• Employer-paid health insurance (including dependent coverage) • Employer-matched 401K retirement savings program from day 1 • Paid Parental Leave • Stock options • Health + wellness reimbursements • PTO that increases each year • 15 paid holidays, including your birthday • Fully remote work • Tools and equipment for home office

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