VP, Lifecycle & Growth Marketing

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $210k - $260k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ParentSquare

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

📚 Education

☁️ SaaS

🤝 B2B

Education • SaaS • B2B

ParentSquare is a unified, AI-enhanced communication platform purpose-built for K–12 schools and districts. It centralizes mass notifications, classroom and one-to-one messaging, forms and permission slips, attendance tools, school websites, secure document delivery, payments, and analytics to streamline engagement between educators, families, and staff. The platform emphasizes two-way translation, SIS integrations, data privacy, and easy onboarding, and is delivered as a software service used by districts and schools to improve family engagement and operational workflows.

📋 Description

• Develop ParentSquare's audience growth strategy across prospects, customers, advocates, and influencers • Partner with Communications on an integrated content plan • Establish audience engagement metrics and measurement frameworks • Build top-of-funnel and mid-funnel education programs, including buyer enablement for products with multiple decision-makers • Design lifecycle journeys from prospect to sales handoff, implementation, customer success, upsell, renewal, and advocacy • Establish governance, segmentation, and communication standards across Marketing, Product, Customer Success, and Sales • Support expansion motions for Attendance Plus, Payments, Smart Sites, and future offerings • Lead Demand Generation, Email Marketing, and Events to improve pipeline efficiency and channel performance • Own virtual and in-person event strategy • Lead and grow managers and specialists across Demand Gen, Email, Pendo, Webinars, and Events • Partner with RevOps and Marketing Analytics on targeting, timing, messaging, and data-driven learning • Partner with Legal and Security to align marketing with K-12 safety and privacy standards • Represent Marketing on the company leadership council as the function's only VP

🎯 Requirements

• 12+ years in growth, lifecycle, or demand generation marketing • Several years in a senior leadership role • SaaS experience required • Edtech experience a strong plus • Proven experience building or scaling an audience growth engine with multiple products • People leadership experience managing managers • Led a team of 5+ across multiple disciplines • Track record of measurable pipeline and revenue contribution from owned and organic channels • Fluency with growth marketing KPIs • Experience running or overseeing virtual and in-person event marketing • Comfortable operating at strategic and hands-on levels • Experience working in a regulated or privacy-sensitive environment • Fluency with HubSpot, Pendo, Zoom Webinar tools, Asana, and related growth technology • Track record and examples of using AI to scale content, targeting, and measurement • Passion for improving students' lives through communication

🏖️ Benefits

• Employer-paid health insurance (including dependent coverage) • An employer-matched 401K retirement savings program from day 1 • Paid Parental Leave • Stock options • Health + wellness reimbursements • PTO that increases each year • 15 paid holidays, including your birthday • Fully remote team • Tools and equipment for home office