Junior Marketing Automation Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $55k - $88k / year

⏰ Full Time

🟢 Junior

⚙️ Marketing Operations

🚫👨‍🎓 No degree required

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PatientPoint

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏥 Healthcare

📣 Marketing

⚕️ Healthcare Insurance

💰 Venture Round on 2020-01

Healthcare • Marketing • Healthcare Insurance

PatientPoint is a company focused on improving healthcare communications by providing precise health information to patients and providers at critical points of care. Primarily serving healthcare providers and life sciences, PatientPoint aims to enhance patient-physician dialogue and drive better healthcare outcomes. The company leverages a nationwide network of digital devices across 35,000 physician offices, impacting over 750 million patient visits annually with proven increases in preventative health measures such as vaccinations and cancer screenings. Their strategic partnerships provide access to industry experts and tools to tailor engagement strategies, ultimately fostering improved patient experiences and healthcare outcomes.

📋 Description

• Build, test, and deploy email campaigns, including newsletters and one-off sends • Manage email production, segmentation, and personalization • Monitor and report on email performance and recommend improvements • Maintain database cleanliness and list management in Pardot, including deduplication, standardization, segmentation, and data hygiene • Support data governance standards for accurate and usable lead and contact data • Build and execute forms and landing pages in Pardot • Help build and maintain nurture and lifecycle email workflows in Pardot • Support platform configuration and hygiene under guidance from the Manager, Digital Experience • Monitor the Pardot–CRM integration and lead scoring model, flagging adjustments for review • Build and maintain reporting on email performance and database health

🎯 Requirements

• 0–2 years of experience in digital marketing, marketing operations, or a related field; internship experience welcome • Familiarity with Pardot, HubSpot, Marketo, or a similar marketing automation platform; Pardot experience is a plus, not required • Comfort working with data in spreadsheets and databases • Strong attention to detail and organization • Basic understanding of email marketing best practices, including segmentation, deliverability, and A/B testing • Bachelor's degree in marketing, communications, business, or equivalent experience is listed as a desired qualification • Experience with CRM platforms such as Salesforce and understanding how marketing and sales data connect is desired • Basic HTML/CSS knowledge for email template edits is desired • WordPress experience is desired • Exposure to lead scoring or lifecycle marketing concepts is desired

🏖️ Benefits

• Competitive compensation • Flexible time off to recharge • Hybrid work options • Mental and emotional wellness resources • 401K plan • Comprehensive range of modernized benefits • Positive and supportive work environment